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Alliance Data's Epsilon Expands Relationship With Nature's Way; Named Lead Agency For Alive! BrandPLANO, Texas, Sept. 7, 2017 /PRNewswire/ -- Epsilon®, an Alliance Data (NYSE: ADS) company, today announced the expansion of its relationship with Nature's Way®, the preeminent brand of quality dietary supplements, with Epsilon now acting as the lead agency on Alive!® Multi-Vitamins. Epsilon has served as Nature's Way's digital agency of record across a number of brands since 2014. Privately owned and headquartered in Green Bay, WI, Nature's Way was founded in 1969. An early leader in educating consumers and retailers on the effectiveness and safety of herbal supplements, Nature's Way is constantly striving to promote better health through the power of nature. Alive! Multi-Vitamins is the biggest brand within the Nature's Way product portfolio, offering a variety of complete formulas specially blended for women, men, adults over 50, kids and more. As lead advertising agency on Alive!, Epsilon will help drive awareness and sales of multi-vitamin products by fusing content and strategy services as well as consumer insights through their digital expertise and capabilities. Epsilon will develop equity-building, integrated communications to attract consumers and build allegiance with the Alive! brand. Conversant, Epsilon's digital media arm, will ensure effective scale, accuracy and reach of marketing across digital channels. Epsilon will continue to serve as lead agency across Nature's Way's other brands, including its growing Fortify® probiotic brand. "Epsilon has been a trusted partner for Nature's Way brands over the last three years," said Eric Dahmer, vice president of Consumer Marketing at Nature's Way. "By selecting Epsilon as the lead advertising agency for Alive!, our largest product, I am confident we're getting a smart, digitally savvy agency able to deliver great content, business results and growth." "Nature's Way has been a pioneer in its industry," said Bryan Kennedy, chief executive officer, Epsilon/Conversant. "At Epsilon, we are committed to identifying, understanding and reaching Nature's Way's target audiences through smart, effective marketing and technology." About Nature's Way About Epsilon About Alliance Data Alliance Data's card services business is a leading provider of marketing-driven branded credit card programs. Epsilon® is a leading provider of multichannel, data-driven technologies and marketing services, and also includes Conversant®, a leader in personalized digital marketing. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers. Investor information about Alliance Data's businesses may be found here. Follow Alliance Data on Twitter, Facebook, LinkedIn and YouTube. Forward Looking Statements We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.
View original content with multimedia:http://www.prnewswire.com/news-releases/alliance-datas-epsilon-expands-relationship-with-natures-way-named-lead-agency-for-alive-brand-300515370.html SOURCE Alliance Data Systems Corporation |