AI-Powered Language is Fueling Customer Engagement According to Survey from Persado and Coresight Research
Persado, the AI content generation and decisioning platform that delivers outsized value at scale to Fortune 500 companies, and Coresight Research today announced the results of their survey: AI-Powered Language: A New Era of Enhanced Customer Engagement.
The survey underscores the growing importance that senior-level executives are placing on AI-enabled marketing technologies to generate engaging creative content, personalize customer experiences, and improve the ways businesses leverage first-party data to gain meaningful insights without sacrificing customer privacy. Key findings from the survey include:
"As retailers and brands move away from the use of third-party cookies, AI-powered language will play a critical role across digital marketing activities over the coming years," says Deborah Weinswig, CEO at Coresight Research. " Our report highlights how using first-party data to drive personalized language and content will be essential for marketers' future success."
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