Accelerating Returns: G2 Reverse Logistics Brings Innovative Technology and Expertise to Maximize Net Recovery
PITTSBURGH, June 8, 2021 /CNW/ - With the unprecedented growth of online shopping over the past year, it's never been more important for retail, e-commerce and third-partly logistics companies (3PLs) to solve the reverse logistics puzzle. Leveraging more than 30 years of experience and a proven track-record for revolutionizing the reverse supply chain industry, G2 Reverse Logistics has arrived with a technology-driven solution that unlocks revenue and value for customers.
"We started G2 to reinvent reverse logistics. We saw a need in the marketplace to build on what we had accomplished in our past and do so with modern tools, technology and innovation," said Herb Shear, Executive Chairman and Cofounder, G2 Reverse Logistics. "We're not a typical start-up. We're more of a shake-up for the industry and a wake-up for businesses looking to maximize net recovery."
The G2 platform is built on a rules-based software engine that leverages data, artificial intelligence (AI) and machine learning to provide valuable insights into returns management with an unbiased approach that maximizes efficiency and revenue. The innovative online portal also offers customers visibility into their entire product returns lifecycle.
"Nobody is looking at the entire reverse logistics puzzle the way we are at G2. From the customer experience at the initiation of the return, to the processing and recovery process, G2 has considered every aspect of the reverse logistics puzzle to provide customers with the highest net recovery," said Tom Perry, CEO and Cofounder, G2 Reverse Logistics. "We've developed a software solution that operates like a neutral 'control tower' by collecting and analyzing data to determine the best outcome for our customers. We also provide a completely outsourced solution that is adaptable to each customers' unique needs."
Returns have become a critical component of the retail customer experience. More than ever, shoppers are expecting an omni-channel retail experience, and reverse logistics plays a significant part in the overall customer experience. The rise in online shopping saw customer returns climb by 70% in 2020, ultimately driving up costs for retailers.
"Customer service, technology and innovation is at the core of everything we do," said Perry. "Managing returns effectively is just as important for customer experience and bottom-line growth as the more traditionally emphasized elements of the supply chain."
Reverse logistics is the return of products from the customer to the seller—the reverse of the forward logistics process. It applies to goods returned to a retailer and further up the chain to a distributor or manufacturer.
"Reverse logistics is a complex process and for many retailers and businesses new to ecommerce, it is often an afterthought," said Perry. "G2 can help improve profitability, brand credibility, and sustainability efforts with ROI coming from lower costs, higher revenues, and enhanced brand reputation."
The G2 Team:
Herb Shear, Executive Chairman and Cofounder
Herb is the first recipient of the Reverse Logistics Association's Lifetime Achievement Award. He is a past recipient of the Council of Supply Chain Management Professionals' Distinguished Service Award, the association's highest honor to an individual who has made significant, career-long contributions to the supply chain management and logistics professions.
Tom Perry, CEO and Cofounder
Eric Smith, COO and Cofounder
Eric spent most of his career at GENCO as the Senior Vice President and customer relationship owner of the company's largest customers. Under Eric's leadership, the Technology Business group grew to become the largest business unit in the organization.
Julian Mitchell, CIO and Cofounder
Julian's prior experience includes Managing Director of IT in FedEx Supply Chain, creating Supply Chain strategy and architecture practice, leading product management and software engineering team, and overseeing research and development efforts. His team led the technology implementation of FedEx® Fulfillment and Returns Technology, two strategic initiatives targeted to accelerate FedEx's e-commerce capabilities. Julian has also held varying technology positions at Genco, UPS, and others.
Julie Arington, SVP of People and Marketing
Formerly at FedEx, Julie managed a team of product managers and analysts, who developed strategic growth playbooks and launched new products. Under her leadership, her team built multiple programs and products to support company growth in the e-commerce fulfillment and returns space. Prior to working at FedEx, Julie also has experience in new business implementation, software implementations, talent management, change management, and human resources.
Matt Lhormer, Vice President Solutions
In Matt's prior role as Managing Director at FedEx, he led a team of logistics professionals that developed strong relationships with Fortune 100 companies built around operational excellence, innovation and trust.
Chris Schneider, Director of Product
Chris leads the development and implementation of industry best reverse logistics processes, from both the software and operational perspective. Chris has dedicated his nearly 30-year career to helping manufactures and retailers of all sizes implement effective and efficient reverse logistics programs that provide clients with the optimal return for the product in their reverse pipeline. Most recently, Chris was able to develop a reverse logistics program to enable a multi-tenant facility to handle both B2C and B2B returns. This project included software design, operational infrastructure, and implementation.
About G2 Reverse Logistics
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SOURCE G2 Reverse Logistics
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