A2P Messaging Market to Hit $96.73 Billion by 2030: Grand View Research, Inc.
SAN FRANCISCO, Aug. 8, 2022 /PRNewswire/ -- The global A2P messaging market size is anticipated to reach USD 96.73 billion by 2030, registering a CAGR of 4.7% over the forecast period, according to a new report by Grand View Research, Inc. A2P messaging is the process of sending an automated message from an enterprise or a business application to a subscribed user for advertising, marketing communications, notifications, appointment reminders, chatbots, PIN codes, or One-time Passwords (OTPs).
Key Industry Insights & Findings from the report:
Read 120-page full market research report, "A2P Messaging Market Size, Share & Trends Analysis Report By Component (Platform, Service), By Deployment Mode, By Enterprise Size, By SMS Traffic, By Application, By Vertical, By Region, And Segment Forecasts, 2022 - 2030", published by Grand View Research.
A2P Messaging Market Growth & Trends
The A2P messaging solution allows enterprises to manage bulk messaging services instantly by leveraging quality mobile communications routes across the globe. The increasing number of mobile subscribers and rising use of messaging services in several industries are the factors fueling the growth of the industry. The A2P messaging services offer a centralized tool to manage messaging services worldwide without setting up agreements with all the destination operators. A2P messaging builds better clint relations and ensures better connectivity and expansion of sales. In addition, a growing emphasis on customer acquisition and engagement is further anticipated to boost the market growth.
Also, several regulations of the communications practices of A2P messaging vary at regional or country levels. For instance, the A2P messaging must comply with the FCC Telephone Consumer Protection Act (TCPA) rules that are subject to certain conditions. The FCC rules are there to provide protection against over-messaging and match message content, such as the importance of the message and timeliness, with the broadcast channel.
The report covers the competitive analysis of the top ten market players, including TWILIO INC., Dialogue Communications, Infobip ltd., Sinch, Proximus, Tata Communications, AT&T, China Mobile Limited, Orange, and Genesys. The market players are adopting several key strategies and development such as product launches, partnerships and collaborations, and mergers and acquisitions to obtain a significant market share. For instance, Microsoft announced the acquisition of Xandr from AT&T in December 2021. The acquisition will accelerate the delivery of digital marketing, advertising, and retail media solutions for the open web.
A2P Messaging Market Segmentation
Grand View Research has segmented the global A2P messaging market based on component, deployment mode, enterprise size, SMS traffic, application, industry vertical, and region:
A2P Messaging Market - Component Outlook (Revenue, USD Billion, 2017 - 2030)
A2P Messaging Market - Deployment Mode Outlook (Revenue, USD Billion, 2017 - 2030)
A2P Messaging Market - Enterprise Size Outlook (Revenue, USD Billion; 2017 – 2030)
A2P Messaging Market - SMS Traffic Outlook (Revenue, USD Billion, 2017 - 2030)
A2P Messaging Market - Application Outlook (Revenue, USD Billion, 2017 - 2030)
A2P Messaging Market - Vertical Outlook (Revenue, USD Billion, 2017 - 2030)
A2P Messaging Market - Regional Outlook (Revenue, USD Billion, 2017 - 2030)
List of Key Players in the A2P Messaging Market
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About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.