17LIVE Announces New Brand Name, Logo, & Global HQ in Japan
LOS ANGELES, Sept. 10, 2021 /PRNewswire/ -- 17LIVE (pronounced as "one seven live"), Inc, the operator of Asia's largest live streaming platform with over 50 million registered users worldwide, has announced their global rebranding today with an updated logo and mission statement as the company continues to promote its global expansion. In addition to the official rebrand, 17LIVE has revealed the Japan subsidiary will assume the role of global headquarters by the end of 2021. The company continues to empower human connections through live technology.
The logo's emphasis on the numbers 1 and 7 represents the idea of "connecting together across seven continents, under one sky." The red is emblematic of the dynamism and fun of live streaming, and the white signifies the unplanned, unscripted "real" aspect of live performances. In addition, the red color evokes the image of the iconic "ON AIR" sign, which historically has indicated that a live broadcast is in progress. Just as television and radio nurtured popular culture in the past, 17LIVE seeks to be a platform that creates the culture of the 21st century.
With consistent growth across the Asian markets that have enhanced content building in the United States, 17LIVE aims to provide a global platform for music artists and entertainers to create talk shows, games, and performances while enabling users to watch authentic live content 24/7, as well as make real connections with those streamers and other fans. The latest 17LIVE innovations will create unique communities across multiple channels catered to viewers' own time and interests that provide valuable, relevant content and memorable moments for their attendees.
The 17LIVE Group has six subsidiaries around the world and altogether the platform has more than 50 million registered users worldwide. As a global company based in Japan, the new headquarters in Japan will provide the catalyst for enhanced business development in each region and will be charged with expanding the live streaming platform business into other regions of the world.
Statement from Hirofumi ONO, 17LIVE Global CEO:
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