TMCnet Feature
December 21, 2011

Celebrate The Holidays with Gaming Apps

By Monica Gleberman, Contributing Writer

The iTunes Store will be offering a sale on a lot of game apps as a promotion for the holiday season. Last year, almost every developer on the iOS platform had the prices of their games slashed ahead of Christmas allowing gamers to explore new games and play for discounted prices.

The reason for the major sales on the gaming applications, other than the holiday promotion, is that at some point before the year is over (somewhere between Christmas and New Years) the Apple (News - Alert) store will freeze the App Store. Apple takes control over the store and locks all of the prices of the applications, not allowing them to increase or decrease. This freeze is maintain for all applications even those that appear on the Top Charts category, which are usually some of the most popular games.

The Top Charts are important for developers because if their app falls into that category they tend to see an increase in their business. So, lowering the price of an application right before the Apple Store freezes allows developers the chance to get their app on that Top Chart during the holiday season.

Electronic Arts (EA), a gaming company, was able to do this last year and dropped almost all of their apps down to either $0.99 or they made them free. EA saw a lot of their applications appear on the top of the iTunes charts during the holiday freeze.

Many other companies are following EA’s example. Gameloft, another gaming company, has already begun to lower its prices on a ton of its games including N.O.V.A. 2 and UNO – as is Telltale Games, which slashed prices for Hector: Badge of Carnage and it’s Back to the Future: The Game app.

Phil Hornshaw, writer for Appolicious, said all consumers should keep checking the App Store over the next couple of days. “It’s worth it to kick around the App Store or check our Price Cuts and look for more games on sale, because there are likely to be sales from publishers such as Capcom, Ubisoft, Disney (News - Alert) Interactive, and others in the works. Now is the perfect time to grab great game apps,” said Hornshaw.

Edited by Jennifer Russell
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