TMCnet Feature
August 08, 2011

The Social CRM Expo Returns to ITEXPO West 2011 in Austin, Texas

Norwalk, CT, August 8, 2011TMC (News - Alert) announced that the Social CRM Expo conference will once again be collocated with their popular ITEXPO (News - Alert) West 2011, September 13-15, 2011 in Austin, Texas.



Sponsored by KANA, a world leader in software solutions for Service Experience Management (SEM), Social CRM Expo will share the best practices for leveraging social media applications like Facebook, Twitter, and YouTube (News - Alert), and show attendees how to measure the effects these applications have on their brands and their customer satisfaction.

Designed for enterprises, outsourced teleservices firms, in-house contact centers, and service providers, the conference sessions at Social CRM Expo will discuss how online customer care teams are using social media to reach customers anytime, anywhere, via any device. Monitoring and tracking practices -- which connect complaints, issues and suggestions -- will also be discussed in a manner that helps companies make sense of what is being said. Additional sessions will present techniques for mining data from social channels that can be used to create dynamic customer profiles. Sessions planned for the Social CRM Expo include:

  • How Social Media are Changing Customer Behavior
  • Socialize Your Contact Center for Greater Customer Engagement
  • Social Media Monitoring Best Practices
  • The Contact Center: The Key to Social Media Success
  • The Role of Unified Communications (News - Alert) in Social Work Patterns
  • Securing Social Media for Compliant Collaboration
  • Best Practices for Leveraging Customer Conversations for Brand Equity
  • Creating Community, Creating Customers for Life
  • Top 10 Tips for Online Marketing
  • Does Your Business Have a Social Media Strategy?

“Companies who have mastered the ability to mix social media into their communications programs are prospering, and the Social CRM Expo is designed to help attendees leverage this powerful channel to listen, track and follow all of the positive and negative things that buyers say about their company and their products,” said Rich Tehrani (News - Alert), CEO and Conference Chairman for TMC.  

About TMC:TMC is a global, integrated media company that helps clients build communities in print, in person, and online. TMC publishes the Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, NGN and InfoTECH Spotlight magazines.  TMC is the producer of ITEXPO, the world’s leading B2B communications event. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries.  In addition, TMC runs multiple industry events: 4G Wireless Evolution; Social CRM Expo; Smart Grid Summit; M2M Evolution; Cloud Communications Expo; SIP Tutorial 2.0:Bringing SIP to the Web; VIPeering; Business Video Expo; Regulatory 2.0 Workshop, DevCon5: The HTML5 Development Conference; CVx; AstriCon; StartupCamp; MSPAlliance MSPWorld and more. Visit TMC Events for a complete listing and further information.

Registration for Social CRM Expo is now open.  Sponsorship and exhibiting opportunities are available, and interested parties should contact TMC’s Joe Fabiano at 203-852-6800 x132.  Members of the media can reserve media credentials by contacting Todd Keefe at For Immediate Release PR. 

TMC Contact
Todd Keefe
For Immediate Release PR
617-262-1968 x 101
Todd@firpr.com




Edited by Rich Steeves
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