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May 28, 2024

Top 9 Strategies to Increase Your Customer Engagement Online



Marketing strategies and customer attraction have changed over the years, and the change happened from the roots. We are in a period when engaging customers online is more essential for any business looking to conquer their market and take their share of the pie.



Getting more customers on board, getting them engaged in your company, brand, and product and having meaningful interactions with your audience is now easier than ever thanks to the utilisation of new age and new tech strategies. From AR implementation to having QR codes as a powerful tool making all of that happen, we are witnessing a new highs and road pavers for the future.

The combo of AR and QR codes can be a powerful combo to achieve offline and online engagement. One can't live without another so make sure you know how to make QR Codes if you want to ease the way for AR to daze your customers.

1. Instant Access to Online Content

To achieve instant access to any online content you offer make sure to place QR codes on your physical marketing materials - brochures, flyers, and product packaging. Make them big and easy to find and when scanned, these can direct customers to your website, landing pages, or specific content you want them to see.

2. Enhance Offline Campaigns

As we already stated, integrate QR codes into your offline campaigns and have an easy and seamless integration of AR tech into marketing. This, for instance, will have a QR code on a print ad that will lead to an online AR experience or a promotional landing page of your choosing, increasing engagement and tracking the effectiveness of offline marketing efforts.

3. Event Engagement

The combo of QR codes and events is always a home run in the marketing world. These will easily guide interested parties to online resources, sign-up forms, or exclusive content. It is both engaging and fun but it also collects valuable data for future marketing efforts.

Now let’s dive into the other thing that will make you a marketing guru and a successful business in your market – top 6 strategies for more online customer engagement!

4. Compelling Content

Content is king when it comes to online engagement, but not any content, you need quality and always high-quality content. By offering valuable, relevant, and consistent content you will keep your audience interested and coming back for more. Make blog posts, videos, infographics, and podcasts as an additional type of content that can engage your audience as well. Just make sure to focus on content that delves into the needs and interests of your customers.

5. Social Media

For online growth and bigger engagement utilization of social media is imperative. Social media platforms are excellent tools for the job and they allow for real-time communication and interaction. Be regular with post updates, share interesting content, and engage with the created community. As far as tools go you can use features like live videos, polls, and stories to make your content draw them in more.

6. Email Marketing

Although highly disliked and highly misunderstood, Email marketing remains a powerful tool for customer engagement. Creating and releasing highly personalized emails will make customers feel valued and you will also keep them informed about your coming (or going) products, services, and promotions. You can utilize segmentation which will allow you to tailor your messages to different groups inside your community and by doing so you will offer them content that is most relevant to them.

7. Interactive Elements Implementation

Having something in your ad or marketing effort means more engagement. Interactive elements on your website or in the ad itself can significantly enhance customer engagement. Quizzes, surveys, and polls are some of the most popular things you can implement to achieve a more enjoyable user experience. Interactive tools like chatbots can also help with this task by providing instant responses to their queries and guiding them through their shopping journey.

8. Personalized Experiences

Personalization is key to everything especially engaging customers online. Who doesn’t like to have a personalized recommendation, customized emails, and targeted ads that know what your customer wants, when they want it and at what price? Just make sure you are subtle and careful when gathering data for this. By incorporating all of this you can make your customers feel understood and valued, leading to higher engagement and loyalty.

9. Webinars and Live Events

Hosting webinars and live events will make your customers feel appreciated and these can also create a sense of community and place for their direct interaction with you, their favourite brand or business. These events are great because they allow you to do multiple things, from showcasing your expertise and introducing of new products to answering their questions and addressing their concerns in real time.



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