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May 01, 2023

5 Essential Ways to Secure Your Startup's Online Presence: Protecting Your Business from Cyber Threats

As a growing startup, you will, sooner or later, face threats online, so it is always a good idea to prevent any potential issues. Taking proactive measures can be time-consuming, but you will secure your startup’s online presence.

When dealing with cyber threats, you will need all the data protection tools and expertise you can get because hackers are constantly improving their techniques. We singled out five crucial things you should do to protect your business from all kinds of cyber threats. 

1.Strong passwords

By using unique passwords across your organization you are fortifying your first line of defense against cyber-attacks. To help your employees, you can encourage them to use password managers. They can generate strong and unique passwords with just one click and store them for later use. 

To further increase security, insist on using two-factor authentication wherever possible. Also, ask your employees to regularly change passwords to prevent data loss if you experience a leak in your security measures.

2.Secure your hardware and website

Proceed by installing a firewall and antivirus on every piece of hardware you have in the company that your employees use. Start with personal computers, laptops, tablets, and mobile phones and switch to routers and even flash drives. 

Antivirus software and firewalls will protect you from various types of malware and viruses that lurk in cyberspace. Don’t forget to regularly update your tools to prevent attacks from newly created threats.

3.Use Whois API to protect sensitive data

One of the easiest ways to protect sensitive data or users is to limit access to newly registered domain names, or users with emails on newly registered domain names.

These domain names can be detected programmatically, and red flagged, after which other tests can be reinforced. With WhoAPI’s Whois API you can check domain registration date, and setup these cyber security procedures.

4.Implement security measures to your website

Usually, a company’s website is the first target of cyber-attacks. Because you are generating many sales through it, you need to apply safety measures to your website as well. 

The first step is implementing HTTPS encryption that will increase trustworthiness when people search for it. Also, be careful when choosing the host for your website. Don’t accept anything less than SSL certification and intrusion detection systems with malware scanners.  

Regularly back up data from your drives and ask your hosting provider to do the same for the website data you have stored on its servers. Hosting backups will protect you against malware attacks and website downtimes. On the other hand, local backups will help you against ransomware and similar threats.

For backups of local data use a combination of cloud and offline backup solutions. 

5.Educate employees

We cannot stress enough how important it is to keep your employees educated about cyber security. No matter how adequate your security measures are, if your employees don’t know how to use those tools, everything is in vain. 

All of them must know how to recognize and avoid phishing scams, how to secure their devices, and how to report suspicious activity. Only then you can say that your startup is safe enough.


If you implement all of these security measures, you can ensure the safety of your startup. Your online presence will be protected from cyber threats, and you can focus on growing your traffic.

Data privacy is the cornerstone of business success, so don’t hesitate to purchase the best hardware and software solutions.

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