As a tech startup, you know that success can be fragile. One wrong move can lead to massive layoffs as your team works day and night to keep the business afloat. Businesses throughout Silicon Valley including Twitter, Microsoft, and Google have already felt the ripple effects.
As much as you want to believe that these scenarios are far-fetched, economic uncertainty means layoffs are more common than ever. That’s why it is essential for startups of all sizes to have strategies in place to help avoid mass layoffs, as well as plans in place for if layoffs should have to occur.
In this blog post, we will provide practical advice on how tech startups can plan ahead and create safeguards against a drastic downsizing event – and how to handle layoffs at their startup.
Develop a Communication Plan
Developing a communication plan is essential to keep layoffs from happening at your company. A comprehensive plan that's tailored to the specific needs of your organization will help ensure that everyone affected understands the reasons behind any potential job cuts.
This includes preparing for potential future changes and having a designated team in charge of providing updates, communicating with employees, and answering their questions or concerns.
With an effective communication plan in place, you can better manage any transitions and maintain employee engagement, trust, and loyalty - which are all key components of successful business operations.
Should you have to move forward with layoffs, share news with team managers and leadership. These individuals will help to be your sounding board as you navigate making difficult decisions. Be sure that you equip your management team with one on one conversations where they can provide transparency to the team.
When you are having to let an employee go, it is important to be tactful. The manner in which you approach this situation can leave a lasting impression, even though it is a difficult conversation.
You should always speak with them in a friendly and compassionate way while still maintaining professionalism throughout the process. Additionally, avoid public criticism or details concerning their termination; instead, focus on assuring them that their dealings with your business have been appreciated. If they are an employee that previously had performance issues, avoid bringing it up. Be empathetic and thoughtful in your communication. Losing a job in an economic downturn is never easy.
This can help ease the transition for everyone involved and show respect for their time working with you.
Offer a Severance Plan (If Possible)
As businesses adjust to the ever-changing market and conflicting economic conditions, layoffs are often unavoidable even if your finances have been carefully crafted and maintained. While this can be painful, providing laid off employees with a severance plan helps to ease their transition and shows that you care about their wellbeing.
A common severance deal includes payments equivalent to the employee's salary or wage for a specified number of weeks or months, and other benefits such as reimbursement of unused vacation time.
While no no amount of compensation can replace a stable job, providing former employees with support during a difficult period allows them to be able to better equip themselves for the next chapter in their career.
Still, if you’re a new firm, it may not be possible for you to be able to pay out monetary costs, especially if cash flow is low. There might be other ancillary benefits that you can cover, like equity, healthcare, or continuing with benefits they’re already being offered.
Offer Career Coaching
Offering career coaching to laid off employees can be an invaluable support as they make the transition into the job search process. Having the right guidance and tailored advice at this time can make a huge difference in outcomes.
A qualified career coach can provide insight into finding opportunities that match individual strengths, create effective resumes and cover letters, and develop important interviewing skills. Career coaches also offer much-needed emotional support during what is often a very difficult period of adjustment.
In this way, companies can show care for their former employee as they help them transition back into the workplace.
Navigate the Aftermath of Layoffs Internally
Layoffs can be a difficult process to navigate, both for the individuals who are let go and for those who remain. It’s essential to manage the aftermath of layoffs carefully and thoughtfully; this doesn’t just mean taking care of any financial considerations, but creating an emotionally supportive environment for employees.
Be sure to check in with remaining staff members individually to see how they’re processing their experience. Offer additional leave or flexible hours if necessary. Going out of your way to demonstrate empathy can create an atmosphere of understanding that mitigates some of the tension in the workplace.
Ultimately, internal communication will ensure everyone is on the same page, lays a foundation of mutual respect and understanding, and prevents issues from occurring down the line.
Layoffs are never easy, but as CEO you have to make the best decision for your company. It's important to be thoughtful and strategic when layoffs happen, and consider all of your options. You also need to be transparent with your team, and communicate often.
And finally, don't forget about the people who remain at the company - they will be feeling a lot of stress and anxiety during this time. If you can navigate these challenges successfully, you will come out stronger on the other side.