TMCnet Feature
December 09, 2022

Marketing for Growth With an Online Business

Running a business is hard work. You've got to be a pro at juggling all kinds of different responsibilities, and often they're not fully appreciated. One thing that established business owners often outsource is their marketing, but if you're part of a startup, or your business doesn't have the budget, then this is an extra task that falls to you. Thankfully, there are some very simple steps that you can take to improve the success of your marketing. So, if you're running an online business that doesn't have quite the customer base that you wished it did, then these tips will help. 

Utilize Social Media

There are some tools that are great for converting clicks to sales, some that are good for raking in positive reviews and there are some that are focused on growth. Social media is absolutely one of the tools that you should be using to grow your audience, but you've got to use it in the right way. Social media channels are almost entirely unrelated to your SEO strategy, so you can use them in an entirely different way. Competitions are a great way to bolster your following and benefit from their social group. Something like a caption competition, a giveaway, or a like, share, and tag (News - Alert) drive can make a huge difference to your number of followers, and you can give a prize at the end as thanks. Sometimes, everyone is a winner.

Keep it Local

Often people looking online still want to support businesses local to them, so making sure to include keywords relating to your area will help them find you. A sector that does this particularly well is the online casino sector in the US, which have to be area specific to comply with the varying legislation from state to state. Pokernews has created a helpful resource for those looking to play poker in Pennsylvania, as this is one of the states where it is legal to play. They've included information on the bonuses that new players can use, as well as which devices it's possible to play on. A listing on a site like this would not only draw local customers to you, but also help your site to appear more frequently in the search rankings.

Keeping On Top of SEO

It's the three letters that so many people dread, but there really isn't any need to. SEO strategy is very basic at its core and for the level of growth a small business needs, it's entirely possible to work through a lot of it single-handedly. Making sure that all of your pages have titles and headings, that are appropriately labeled with H1 and H2 tags, is a great start. After this, caption all of your photographs and make sure that the alt text is filled out. Including links between your pages to help people find what they're looking for is helpful too. Finally, seeing if you can guest blog on some other websites and include backlinks to your site will help you to appear more of a trustworthy source, helping you to boost your ranking on search engines.

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