TMCnet Feature
September 21, 2022

The Benefits of Using Technology in Your Nonprofit



Technology is a great tool to help you raise money and awareness for your cause. It can be used to communicate with people on a large scale, in real-time, and it gives you access to donors and volunteers that may not have known about your non-profit before. Here are some incredible benefits to using technology in your non-profit:



Easy Communication

You can use technology to communicate with large groups of people. For example, email marketing is a great way to reach out to your audience and keep them up-to-date on what’s going on in the organization. You can also create an online community where people can come together and discuss certain topics or issues related to your non-profit. Or if you run a church, there’s even church management software that lets you stay organized and grow with your church.

Access to More Donors and Volunteers

With the use of technology, you can reach a wider audience. For example, social media platforms such as Facebook and Twitter (News - Alert) allow you to connect with thousands of people in your community and beyond in just a few clicks. Email marketing is also an excellent way to build relationships with your donors because it allows you to send regular updates about your organization’s work and recent accomplishments.

Minimized Paperwork

Paperwork is a waste of time, money, resources, and space. It can be lost or damaged by fire or water damage. Using computer systems for everything from accounting to volunteer management can be done with the right software solutions. Less paperwork makes it easier to find and track down what you need when you need it the most.

Improved Fundraising Efficiency

The use of technology in your nonprofit can help to improve fundraising efficiency. This can be done by allowing donors to donate online, by text message, by phone, by mail or by check and through social media and your website.

Technology Improves Efficiency

Using technology can help your nonprofit be more efficient. It can help streamline processes and make them more efficient, helping you save money and time. This could mean that your company can hire fewer employees or even eliminate certain positions entirely because the job is being done with the help of technology.

It also means that the tasks volunteers do for your non-profit will likely be less stressful than ever before, making it easier for them to stick with their volunteering roles for longer periods of time. This gives you more time to focus on the most important tasks and people who benefit from your organization.

Reach More People

The internet is a great way to reach people, especially in this day and age when everyone is connected in one way or another -- according to the research, more than half of the entire world’s population uses some form of social media these days. You can reach people through social media, email, text messaging and your website/blog. Additionally, you can leverage a call center to manage incoming calls.

Social media can be an excellent way to reach out and connect with potential donors and volunteers. You can leverage different platforms to connect with a variety of people. This helps you get the message out about your church or non-profit and also helps them to see who you are. This makes it more likely for people to get involved in what you’re doing.

Online Giving Solutions

Using an online giving solution means that people from all over the world can support your cause. Whether you are feeding the hungry, building houses for people who need it, or giving formula to babies, anyone can give if you have a way for them to do it online.

Online giving solutions can help with donor management and donor tracking. This allows you to keep better track of all your donors’ information such as names, addresses, email addresses, phone numbers, etc., which will make it easier for you when sending out thank-you letters or making future contact with them about upcoming events or fundraisers.

Technology Allows for Automation

What can you do when you have office tasks to do, but you’d rather be spending time with the people who benefit from your organization? You automate as much as possible using technology. Automation software allows you to set up workflows so that you're not spending all day manually sending out emails and updating social media profiles with information about your organization. You can plan and schedule things to go out on a certain cadence which gives you more time to connect with people in real life.


 
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