TMCnet Feature
August 03, 2022

Why Wellness and Healthcare Incentives Are Becoming Prioritized In the Corporate World

According to research by The Harvard Business Review, the effects of the global health crisis have laid bare the fact that a good portion of the care infrastructure in the USA is broken. Not only that, it’s shown that employees are also in unhealthy workplace situations which encouraged long hours, little to no breaks or time off, and increased levels of burnout. Health and wellness in the workplace is now more critical than ever before. Many companies are now prioritizing healthcare incentives above all else - why? 

Employee demand for wellness options is higher than ever

When looking for a new job/role an employee has something called an Employee Value Proposition (EVP for short). This relates to the core package of benefits that come along with a job, like a good salary and pension. However, it also covers other workplace benefits that you may get in return, such as a free working breakfast or lunch, workplace drinks on Friday night or even things like access to tech-based wellness apps, dental or chiropody appointments, and courses to help manage stress. Many people are now becoming savvier about what they will/won’t accept in return for their daily 9-5 office role (plus inevitable overtime) and this has made employers sit up and take notice.

Is it the responsibility of companies to look after their employees' health?  

At the heart of the matter is the simple fact that employees get sick. They need to take time off, see Doctors, and sometimes go to hospital or take time off for dental surgery. Therefore, providing a range of modern web-based healthcare benefits like access to online GP services, counseling, or even dental services that are using the latest dental technology can be an attractive proposition to prospective job hunters. Doing this all via work can save the employer time and means the employee can get the help they need when they need it - hopefully ensuring recovery time is hastened.

How does corporate well-being benefit employees?

Firstly, employees will feel looked after and taken care of. It will show that companies genuinely value their time, skills, and talents. If an employee feels valued it will shine through in their work. It also encourages employees to be proactive and look out for themselves. If someone knows they have access to a well-being scheme, or perhaps some counseling or the opportunity to get some much needed dental treatment then they’re more likely to go for it and not procrastinate for too long.

One of the main advantages of corporate wellness schemes is that they are more likely to encourage employees to stick around for longer than they would otherwise, at a time when people tend to yo-yo between jobs and companies more often than they ever have before.

Perhaps most importantly for the employer is the upswing in reputation that will be gained from making positive changes to company policies. Commitment to providing good care for employees often leads to good publicity and a thriving environment in which everyone feels they can contribute and commit. 


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