TMCnet Feature
July 13, 2022's Dr. Soudip Roy Chowdhury Is Helping Heavy Industries Avoid Greenwashing with Sustainable Technology

With all the talk about sustainability and climate change in the media, many more people may be familiar with the concept of “greenwashing". Greenwashing describes what occurs when a company — even if they have good intentions — claims to be environmentally conscious, even though they are not making any dents in climate change or strides in sustainability.

Greenwashing can be highly detrimental to consumer behavior and other initiatives meant to further a company’s sustainability efforts. If consumers and users do not trust a company is being forthright with their claims of environmental friendliness, they are likely to be suspicious of not only that company, but also others making similar claims.

Dr. Soudip Roy Chowdhury, CEO of, a company promising sustainable and responsible AI operations, is tackling the issue of greenwashing and the negative effects it has on companies that are truly offering more sustainable options in their industries.

"Many corporate giants have been entangled in greenwashing due to increasing pressure to join the sustainability bandwagon," explains Dr. Chowdhury. "We are here to make a difference — not just to project a green brand image."

The Emergence of Greentech

In today's media-centered world, word travels fast. If one person suspects a company of not being accurate regarding its sustainability claims, that company could face a stream of negative PR and quickly see itself “cancelled” within a 24-hour news cycle. When it comes to green operations and sustainability, companies need to not only talk the talk, but walk the walk.

"We would never wish to get involved in greenwashing,” says Dr. Chowdhury. “The trust of our customers is highly precious to us." This awareness of the problem of greenwashing means had to prove itself within the greentech space.

Greentech is a relatively novel concept, one coming on the heels of emerging and more sustainable technologies in industries across the board. It applies what we know about sustainability to the tech sector, driving a more tenable and environmentally-conscious future.

"Greentech aims to identify and replace existing wasteful or harmful habits acquired over time in order to improve the quality of the Earth's environment," says Dr. Chowdhury. "It seeks to course-correct for a resource-rich future by inventing new ideologies, methods, and products." is poised to be a disruptor in this greentech environment. The platform has made AI an invisible force to not only ensure industrial reliability through predictive maintenance, but do so in a sustainable manner. Their technology reduces production waste and helps companies avoid unscheduled downtime.

Results are quantifiable and measurable, allowing to face the problem of greenwashing head-on with facts and statistically significant results.

As an example, recently helped America's largest oil and gas firm reduce operational expenses by 15%. In turn, this allowed the firm to reduce expenditures, reduce unplanned downtime, and reduce carbon emissions.

"Incorporating green technology or 'clean tech' into our daily lives will have an influence not just on the environment, but also on economic prosperity," explains Dr. Chowdhury.

Safeguarding a Green Reputation

Greenwashing can harm a company's reputation, often beyond repair. If a company does not have the complete trust and confidence of the public and its clients, they are bound to fail.

"We, as brands, are an enabler for consumers in making a difference in the environment. If brands are caught greenwashing, it's a breach of trust of customers, stakeholders, and society at large," says Dr. Chowdhury.

To avoid the problem of greenwashing altogether, the team at rigorously followed documented guidelines concerning their marketing communications, taking great care in ensuring their sustainable AI claims were accurate and well-documented. It also helps that Dr. Chowdhury and the leadership team at take sustainability and environmental issues seriously. To them, it is not just a marketing approach but a way forward to a better future.

"Global warming and climate change continue to pose a severe threat to humanity's survival," Dr. Chowdhury says. "Green technology will change the face of numerous sectors as more countries incorporate it into their processes, materials, and manufacturing. Greentech adoption will definitely contribute to environmental restoration while also making lives cleaner and better."

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