UX is short for “user experience”, and it’s one of the most important factors for any website. After all, if websites are meant for users, they should provide the best possible experience. The concept looks simple on paper, but it involves many details and some pretty refined technology. Check what’s new in UX design in the online gambling world. Additionally, follow our guest post specialist, Chris Haagensen, for the latest news on the issue.
The User at the Centre
User-oriented design should consider navigation, brand aesthetics, and the products on display. Yet, it focuses primarily on the user’s satisfaction. Sometimes, animations and flashy designs can do the trick, but they become tiresome quite soon. UX design should go way beyond that. Look at the Norwegian online casinos displayed at Norske casino, and see what great UX design looks like.
Here are some aspects that a top-notch UX design is expected to deliver.
Intuitive Navigation
As mentioned before, this branch of design aims to provide the best possible experience to the user. Surely, few things are more displeasing than a website that’s difficult to navigate. UX design in gambling websites must provide a smooth flow from one page to the next.
Above all, it should be possible to smoothly go from anywhere to anywhere on the platform. Heavy and glitchy pages are sure to displease any user. Every page in an online gambling platform should load quickly.
Graphics - The Right Proportion
Graphics are crucial elements for every page. Yet, UX design in casino sites looks overwhelming or confusing. Background colours and animations shouldn’t distract the visitors from the menus they’re looking for.
Scalable Design
UX design in casino sites today must consider scalable and responsive designs. There are mainly three ways to play in an online casino: using a computer, smartphone, or tablet. All these devices have widely varied screen sizes. Yet, there should be no friction while changing between devices, such as the necessity of scrolling sideways.
Customisation and Personalisation
Everybody likes to feel exclusive. Allowing customised options for sound and graphics never failed to please users since the old videogame times. Personalised interactions are also a nice approach, and it goes much further than calling you by name in automated messages.
The best platforms use machine learning to learn about your preferences and offer you the options you’re likely interested in. It works with Netflix, Spotify (News - Alert), and YouTube, and surely it also works on any online gambling site.
Drawing Attention
UX development plays a vital role in any online gambling platform. After all, operators want players to stay online and active for as long as possible. This is only possible with frictionless changes between pages, straightforward usability, and a touch of personalisation.
Not too long ago, online gambling platforms would stuff their lobbies with all possible options of games and promotions. With time, online operators realised that there was no need to offer every product to every customer. In fact, customers were likely to spend much more if they could find what they wanted more easily.
UX development is also essential for the gaming experience itself. It involves lights, sound effects, soundtracks, and other tricks to keep users playing. While the game involves the player in an immersive experience, this player tends to lose track of time.
Some games also use sound cues to suggest when a winning combination is about to land. It could be a different tune or the same tune but at a different speed. Anyway, this trick can trigger a near-miss feel that keeps players engaged.
Is It Really All About the User?
UX design was created to keep users online and engaged. The concept has gained tremendous importance in the online casino world. The best online gambling platforms have polished every corner of their websites to make it smoother for users. After all, users who feel comfortable and satisfied are likely to stay for longer and become loyal customers.
