TMCnet Feature
January 26, 2022

Are AI Predictions the Future of Gambling?



As technology evolves, the gambling industry has adopted modern-day Artificial Intelligence innovations for an augmented punter experience.

We, humans, possess some limitations when it comes to processing large data and information. Luckily enough, AI technologies can help us overcome this challenge. Sports like football have a significantly huge amount of data to consider when making outcome predictions.



This article delves deeper into how AI sports betting impacts the gambling industry.

A Brief Overview

Gambling, more so in sports, has been and remains to be a critical part of human lives. Most sports fans have an urge to be more than just an audience, with a need to predict the outcomes and make wagers on the same.

Sports predictions began over 2000 years ago when Greeks would visit the Colosseum to bet on their favorite gladiators. Since then, the need to predict and wager on sports outcomes has increased.

The sports gambling market has grown so huge that its total gross income stood at $17.8 billion as of 2017. With Artificial Intelligence and Machine Learning technologies, the industry is only set to keep growing.

Artificial intelligence applies several computer sciences disciplines, including predictive systems, recognition, data analytics, and inference. Over the past few years, machine learning technologies expanded aggressively in terms of accuracy, with artificial neural networks outperforming human beings in prediction.

Ways in Which AI Betting is Changing the Future of Gambling

Below are some of the ways in which AI sports betting is impacting the future of the gambling industry:

More People Will Turn to Betting

Imagine if there were an algorithm that told its customers that a specific team might put up a poor show due to unconducive weather conditions. Such information is likely to drive more bets.

Additionally, most people avoid engaging in betting because they believe that one has to be an expert to engage in such an activity. With AI as the friend that makes somewhat accurate suggestions on what to bet on, people will feel more comfortable and confident placing bets.

To get started, look for the best US gambling sites and create an account. Keep in mind AI betting algorithms are yet to advance. So, you might need to analyze matches personally.

Accurate Predictions

The main objective of betting is to make accurate predictions of the outcomes. Punters place wagers in faith that their predictions will turn out to be correct. However, it is not easy to make accurate predictions since there are numerous factors to consider.

While some people believe that it takes luck to rake in a huge sports betting win, the truth is quite the opposite. Having something concrete that informs your predictions increase the conversions for punters and bookkeepers alike.

Incorporating AI in betting rules out the luck factor. AI makes more accurate predictions by assessing past matches, weather conditions, players’ previous performance, and other variables.

The results are bound to border accuracy if AI is fed every relevant information. The Only thing that AI cannot account for is exceptional situations and uncalled for poor performance.

Goodbye To Bot Scammers

With today’s technological advancements, scammers and black hat hackers have been on the rise. Technology has made it possible for punters to place wagers anonymously on online bookies using tricks that tamper with the online betting sites.

These scammers often use bots to predict match outcomes and place wagers on target online bookmakers accordingly. This works against the bookie operators as they end up losing the bet amount to bots.

Fortunately, AI can easily recognize a bot from a human. Regardless of how smart the bots and scammers get, they can never fool AI, all thanks to machine learning.

A Cure to Money Laundering

One of the reasons why sports betting remained an illegal activity over the years is due to its connection to money laundering. For a long period, the online betting industry was vulnerable to money laundering schemes.

However, the introduction of AI in the sports betting spaces will end this legal challenge. Some online sportsbooks have already invested in automated systems designed to detect suspicious activities of punters and alert the bookie.

AI observes customers’ betting patterns, and since the technology is designed to learn and adapt, it becomes easier to spot suspicious actions. As it becomes hard to dupe AI, sportsbooks will have an easier time controlling money laundering.

Personalized Fan Betting Experience

The gambling industry is gradually focusing on the fans’ experience. Although the industry is way behind other industries regarding customer prioritization, it is a step in the right direction.

Personalization essentially means that brands offer their customers exactly what they need most conveniently. This marketing strategy helps improve the brand’s customer retention.

Sports betting sites can now adopt AI customer personalization techniques to help augment the fanbase’s user experience. Such service customization makes it possible and easier to offer customers unique offers based on previous preferences.

Better and Healthy Regulations

AI is growing at a very rapid rate and revolutionizing other technologies along the way. This phenomenon has necessitated changes to regulations and legal frameworks to aid catch up with modern-day tech.

Lawmakers across the world are beginning to review their sports betting regulations to accommodate AI-based betting. While it’s not yet clear how AI betting impacts sports betting legal frameworks, we expect to witness many regulatory changes over the next decade.

AI as the Future of Football Betting

Advancements in technology have resulted in numerous changes in people’s lives. Most industries have adopted artificial intelligence to help achieve their goals and objectives. At this point, you already understand the impact that AI has had on the football betting market.

However, what’s set is not absolutely solid. As we continue to get more innovative, better technology might come and surpass AI in the sports betting space; who knows? Even so, AI plays a vital role in shaping the future of sports betting.

While there are worries that AI might replace human labor, experts express that human involvement will still be essential as AI learns and adapts to supplied data. From the foregoing, it is evident that artificial intelligence will surely have a great impact on the betting industry.



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