TMCnet Feature
January 19, 2022

The Tricks of E-Commerce Advertising

Like most people, you probably know that advertising is a key component to driving sales and increasing revenue. However, it's not just about putting up ads on TV or radio anymore - now we have the internet! There are many different types of eCommerce advertising like Google ads for eCommerce out there for your business to try out, so this article will cover them all. From banner advertisements to video adverts, our article has got you covered!

How Different Types of ECommerce Advertising Work

We'll start with the basics. There are two main types of eCommerce advertising, which are also the most popular: paid search and display ads.

Paid (News - Alert) Search Ads:  They work by you bidding on keywords to place your ad at the top or side of Google's results when someone searches for that keyword (or similar ones). Suppose people click on your link after searching for one of these phrases. In that case, it costs you a certain amount per lead/conversion depending upon who is looking at it - people visiting from mobile devices generally cost more than those coming through desktop computers. Your campaign can even be set up so that once someone has clicked this link, they're taken directly to a page where they have purchased before! This is called a "conversion funnel" and is great for eCommerce businesses as it can remove any hesitation or doubt that the customer may have about buying from you.

Display Ads: They involve placing an advert on a website where people interested in your product or service can see it. These ads generally come in two forms: image banners (static or animated) and video commercials. They work by the advertiser paying to be placed on a specific website, showing their ad to all of the site's visitors. This type of advertising is great for getting your brand name out there and increasing traffic to your eCommerce store. However, it should be noted that this form of advertising does not generate leads in the same way as paid search.

How You Can Make Sure, your E-Commerce Advertising Campaign is Successful

The reason why eCommerce advertising campaigns aren't always 100% successful, despite how much money an individual or company spends on them, is because of the sheer number of options available to advertisers. This article has only covered a few different types of such ads in brief detail! To get the most out of your campaign, you must do your research and choose which forms are best suited for you. There's no point spending lots of time looking into display adverts if what works for you is native video advertisements - otherwise known as those videos where people sit talking about their favorite brands/products.

That being said, here are some tips that should always be kept in mind when running an eCommerce advertising campaign:

  • Always test different adverts to see which ones are the most successful.
  • Make sure your website is ready for an influx of traffic - you don't want people to click on your advert and then be greeted with a '404 Page Not Found error!
  • Continuously analyze and measure the results of your campaigns so that you can make changes/adjustments as needed. What works today may not work tomorrow, so it's important to keep track of what's happening.

Are There Any Common Mistakes That People Make When Running An E-Commerce Advertising Campaign?

Yes, there are some mistakes that people commonly make when trying to run an eCommerce advertising campaign. The most common ones are:

  • Not having a clear goal in mind for the campaign. What do you want to achieve by running these ads? More traffic, more leads, or higher conversions?
  • Forgetting to target their audience properly. For example, if you're selling pet products, then targeting people who have pets may not be the best strategy - they're probably already bought what they need! Try targeting people who have just got a new pet or are looking for ideas on buying.
  • Not tracking results adequately and failing to make changes/adjustments accordingly. As mentioned before, what works today might not work tomorrow, so you must keep track of how your campaigns are performing.

So what's next? You may be considering using eCommerce advertising as a way to increase your sales. We can help you make the most out of this method by providing guidance and tips for running successful campaigns, such as using different types of ads effectively or avoiding common mistakes.

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