TMCnet Feature
January 10, 2022

How To Better Optimize Your Business's Website



Today one of the main ways that customers interact with our businesses is through our website. There are many ways that we can make sure we provide these customers the best possible experience and build a loyal customer base. Three areas to consider include where our webpage is hosted, how quick our page load times are, and how we optimize our website for search engines. It all comes down to how well future customers can find us and our products or services. If we can optimize our business's website, we will be able to respond to changes in the marketplace and are more likely to find long term success.



Where Your Business Website Is Hosted Matters

When developing a website, one of your first considerations should be who is going to be our site’s host. Web hosting services help create, maintain, and make a site accessible. Where you host your website will, in part at least, determine what kind of website you build. Choosing a WordPress hosting platform is common because WordPress itself is a great platform for developing versatile websites. Need an eCommerce store? You probably want a WordPress-based website. Need a blog? WordPress is great for that, too. 

How To Improve Page Speed

No one wants to wait for a slow website to load. A number of factors can impact page speed including the number and size of images, videos, and other media files. In addition, the types and number of installed themes and plugins, scripts and coding on our website, and hosting server capacity can all impact page speed. One way to improve these speeds is to use a content management system (CMS) with speed optimization features. A second way is to optimize our business website by keeping all web page content simple and relevant. Finally, make sure not to overload pages with media, and regularly update themes and plugins. By taking these steps, customers will always be able to upload our page quickly.

Search Engine Optimization

Search engine optimization (SEO) allows businesses to create long-term brand awareness, expand target audiences, and earn more revenue. SEO means making websites more accessible to search engines. This can help boost a business's website in search engine rankings and make the site seen as an authority source. This in turn  means that search engines will show your site when customers search for similar products or services. To optimize your website, try picking relevant keywords, creating quality content on a consistent basis, and creating attractive page titles and headlines. Taking these steps will make your website more appealing to search engines which will in turn allow more customers to find your brand.

Using Social Media For Business

Once you have an optimized website, it is time to start promoting it. Social media is a great way to share a new website and direct traffic towards it. This, in turn, will increase search engine optimization efforts, which leads to even more customers finding your brand. We can use social media to help bring customers to a site or help them move through the buyer pipeline. Using social media also means that customers can easily share a business with their friends and family. This word-of-mouth publicity can cause a large increase in traffic to a website.

When optimizing websites, it is important to consider who hosts our site, how to improve upload speeds, and how to optimize sites for search engines. Customers rarely are willing to wait if they don’t see a business in their search results, find a website is hard to navigate, or believe that a page takes too long to load. In these cases, they will quickly leave, often never to return. It is important that brands use all the technology that is available to them to optimize their website.



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