TMCnet Feature
August 03, 2021

Factors To Consider When Getting a White Label Video Conferencing Solution

The COVID-19 pandemic has forced businesses and individuals to adopt video conferencing in their daily routines. “Zoom” has become a verb on its own throughout 2020 and 2021, denoting the popularity of the video conferencing platform and video conferencing as a whole, but for many businesses, free platforms like Zoom or Skype (News - Alert) simply don’t cut it anymore.

Many businesses are now looking to build their own video conferencing solutions, whether to provide video conferencing service on their own, for branding purposes for example when conferencing with clients, or to aid the company’s internal meetings and collaborations with custom features.

With that being said, getting a white label video conferencing solution can be a cost-effective and time-efficient way to get their own video conferencing solution without the lengthy and complex development time.

What Is a White Label Video Conferencing Solution

“While label”, or also called private label is when a vendor removes their brand (label) from their product or service, and instead uses the branding requested by the buyer.

Thus, in the case of white label video conferencing, a software developer with a video conferencing solution will offer you a video conferencing solution that can feature your own logo, brand colors, various other brand elements, and even custom features.

Another alternative when you want to have your own video conferencing solution is to build your own solution from scratch. If you have the technical know-how (and time), you can certainly do this by yourself, but most likely you’ll either need to hire an in-house software developer or outsource the development to a third-party vendor.

This, can cause at least three main issues:

  1. Cost

Fairly obvious, hiring an experienced developer or outsourcing your video conferencing solution development can be very expensive. If you are planning to sell/rent the video conferencing solution commercially, then the cost might be justified, but otherwise it might not be worth it.

  1. Longer turnaround time

Not only building your own video conferencing app from scratch can be expensive, building and testing your own application can take a very long time. Also, some industries would require the video conferencing app to stay compliant with specific regulations (HIPAA, GDPR), which may lead to even longer delivery times and higher development costs.

  1. Cybersecurity

Cybercriminals are everywhere, and they may target vulnerabilities in your video conferencing solution and steal your (and your client’s) data. Video conferencing naturally involve transmissions of a massive volume of data, so you’ll need to consider whether you already have adequate security measures and infrastructures, or you might need to invest in them, which means additional costs.

Getting a White Label Video Conferencing Solution

By partnering with an established white label video conferencing platform, you’ll get the customizability of building your own solution from scratch without the lengthy and costly development time.

However, it’s still important to choose the right vendor that can provide you with the right amount of reliability and customizability according to your needs and budget.

Below are the key factors to consider when choosing between different white label video conferencing solution vendors:

1.Logo and Brand Color Inclusion

For most businesses, the purpose of getting a white label video conferencing solution is to incorporate their own branding elements.

The white label video conferencing solution should offer its purchasers the ability to customize the color scheme of the platform to use the brand colors. Typically, the white label video conferencing vendor would allow purchasers to select two or three different colors to be used in the app.

Also, check where exactly the brand colors can be placed in the app: header, search bar, buttons, and more.

2.Video Player Customizability

In a video conferencing app, the video player is typically the most viewed element of the platform. When, for example, your clients are involved in a video meeting on the video conferencing solution, they’ll mainly look at the video player and might play around with it.

Thus, the video player should reflect your brand, and must also function well. For example, you can make sure to use a customized color scheme on the video player to include your brand colors, and you can also incorporate your logo when applicable in the video player.

Also, keep in mind that viewers might use the video conferencing app on their mobile devices, so make sure the video player is mobile-responsive.

3.Video Quality

Video resolution is now an important consideration in video conferencing, and in the near future, we can even expect 4K video conferencing to be the norm. Internet bandwidth is getting faster, and with the rise of 5G, we can expect the demands for higher video quality in our conferencing to also rise.

Make sure the white label video conferencing solution offers the tools to provide high-quality and reliable video resolution. Don’t compromise quality.

4.Data Security

Online video conferences typically involve the transmission of a massive volume of data, including confidential information.

With that being said, make sure to choose a conferencing provider that can ensure your communications are well-protected. Make sure video streams are encrypted so even when hackers intercept your transmission, they won’t be able to access it.

This factor is especially important if your industry is heavily regulated. In the healthcare industry, for example, video conferencing solutions are legally required to be HIPAA compliant.

5.Ease of Use

No matter how advanced the white label video conferencing solution is, it won’t provide too much value to your business if your team members and clients can’t easily use the solution.

Choose a video conferencing solution that allows easy adoption with clear and comprehensive documentation. If you are going to frequently involve external parties in your conferencing (i.e. clients), you might want a cloud solution that allows users to join the meeting without having to download and install anything on their device.


In this post-covid age, video conferencing is no longer a luxury for bigger enterprises, but a necessity for virtually anyone. Thus, make sure you understood what it takes to choose the right white label video conferencing provider for your business. Make sure it is easy to use right away while providing the right set of features and is secure and private enough.

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