Online presence is becoming more important for businesses day by day. The internet has become a space for advertising, brand recognition, client interaction, and so much more! Most businesses aren’t making the most of this global platform, which is an easy way to fall behind your competitors. We’re going to take a look at how you can make the most of your online presence for the good of your employees, customers, and business.
Content
To build a presence online, you need something to show the world! Content is the first, and possibly most important, step towards online success. The content you release needs to be consistent in its style, tone, and uploads! There are countless freelance content creators and marketing specialists available across the world who will take control of your output.
A great way to get noticed is with videos. When a potential client is scrolling through their social feed you have a very short space of time to convince them to stop on your product. A professional, eye-catching video is one of the best ways to do this. You should approach specialist production companies to create high-quality content, like Miami video marketing.
The content you release is the client’s first impression of your company, so don’t settle for ‘good enough’. You should have a flagship video that will become the main feature on your website to show off your company, services, and even office and staff to give a personal touch.
Rebrand?
Once you start planning your content, you might find that the tone and aesthetics you would like to upload don’t quite fit with your current image. Moving into the modern world and expanding your online presence is a perfect time to consider your branding and reimagine yourselves. The best part is that this process comes along naturally, as embracing online business gives you a turning point to decide who you want to be going forward.
A rebrand could be something as simple as updating your old logo, or something as complex as changing your name and goals. A rebrand is a huge decision that should not be taken lightly. Involve your staff in the process, release an online survey that asks them how they see the business and where they see it going. Your own staff are the only people who can give you an honest opinion on how the company comes across on a daily basis.
Once you’ve made the big decisions, you’ll need a graphic designer to turn your dreams into a reality. Make sure to check out their back catalog to assure yourself of their quality. Finding a designer who has completed commissions in your sector is a very useful start.
Social Media
Social media is the primary medium through which young people find products and spend money. It is also the easiest way to reach the maximum amount of people. You should be aware of the differences in style for each social media. While your posts should be consistent with your brand, they should also appeal to the demographics of the site.
For example, Instagram attracts a younger audience and is based almost entirely on visuals. LinkedIn (News - Alert) is a networking site aimed at professionals, who are usually closer to the middle-aged demographic, and the posts are largely text-based. Understanding the differences across your audience will allow you to speak to them all appropriately and effectively.
If you build your social media presence correctly, you should have 4-5 accounts across various social media sites. To keep track of this, it would be advisable to use a social media management system that will allow you to schedule your posts across multiple socials, track your data trends, and keep on top of your analytics. Use these tools to see what connects with audiences, then do more of that!
Website
Social media is the perfect way to find your audience but to find out more about you, they’ll need to navigate to your website. We live in the age of technology, which means most people are accustomed to using the internet and visiting dozens of websites every day. Because of this extreme exposure, the average person immediately knows the difference between a good website, and a bad one.
Most users will be severely detracted by a poor website, and many will leave as soon as they see it. Luckily enough, with the rise of online marketing comes a rise of website developers. Finding a great web designer can be a long process, as research is essential. You should always see example sites and projects they have completed before, and have deep-dive meetings where you can explain everything about your brand and what you’re looking for.
If you’re offering an expensive contract for a website design, then you should be negotiating with several providers and asking each to pitch you a design. Their pitch is the perfect time to assess whether they have understood your brief and your business. You should know which one is right for you straight away.
Customer Support
The internet has opened the door to allow a fantastic level of interaction between you and your customers. What’s the point of being all over social media if you’re not going to be social? Embrace the dialogue and interact with customers and interested parties.
You could do this with your marketing team and designate one person to answer questions as they fly in from across your social channels, or you could use technology to get the job done!
Omnichannel support is more accessible than ever through chatbots and voice assistants. These virtual helpers will be on duty 24/7 to tend to your customer’s needs. Simple questions and requests are easily handled by these systems, and most of the time you won’t be able to tell it’s not a real person! Let your marketing team get back to what they’re best at, and free up your customer support staff by ensuring that only the complex or unique problems make it through to
them.
