Instagram is a perfect platform to showcase anything to the world. Whether you are a blogger, an influencer, a brand, or a small business, you can attract people while visualizing yourself in the best way possible.

Everyone needs to have a lot of Instagram followers to make their account popular and trustworthy. But this need often tempts marketers to utilize some wrong ways to gain more followers that only degrades their engagement and brand image.

It is necessary to have real and active Instagram followers to boost your engagement and reach. You can buy Instagram followers using different social media marketing tools. If you want real and active followers through an ethical way, then we will tell you ways to gain Instagram followers.

Develop a brand personality

If you want your Instagram profile to stand out, then it needs to be impactful. To do this, create an online Instagram persona or a brand image that clearly distinguishes your brand from others.

A quirky personality, some kind of “wow factor”, or a specific way to present your content is important to showcase yourself on Instagram.

Tips for developing your brand on Instagram

?     Choose a specific set of colors or tones and use them in all your posts.

?     Create a unique angle in which you want to present your content. This includes the camera angle you use to film the content, the material, or values you want to convey to your audience.

?     Choose a specific filter and apply it across all your posts and stories.

?Add a logo or a watermark to your content

?Focus on creating high-quality images and videos.

?Use editing apps and tools from which you can tweak your pictures to create the best effects.

Optimize your Instagram bio and username

Remember, we said Instagram is a perfect app for visualizing yourself. That is why, along with your content, your Instagram username and bio are important parts of your presence through which you attract people.

Try to create a simple and attractive username without using any complicated symbols or emojis. It helps the audience to search your account easily and reach you without any trouble.

Your Instagram bio is another area where you should tell people about who you are and what you do.

Depending on what your goals are, mention a relevant call to action in your bio. Ask visitors to follow your profile, visit your website, contribute to your fundraiser, etc.

Also, you can add emojis, hashtags, and other interesting details to convey your personality to the audience and inspire them to take action.

Come up with a content strategy

Now that you have worked on your brand personality and profile, it is time to think about your content strategy. If you think it is useless, then let me tell you that is one of the most critical parts of the Instagram success equation. What is Instagram content? It is anything you show to the audience on Instagram through text, visuals, and any other medium that Instagram allows.

Remember, if you create random content, random people will get attracted to you. These people will only be spectators and passers-by, they won’t take action, they won’t contribute any growth for your business.

Whereas, if your content is strategic and targeted, you will attract the right kind of followers. They’ll care about your business, support you, engage with your calls to action, and help you grow.

So, map your content strategy properly while investing a good amount of time in finding the ideas. This will ensure that the content you create is the most impactful.

Publish content regularly

Social media marketing is a tough job. You need to create fresh and interesting content that should be better than the content created by millions of other marketers competing in the same space. And you need to post it on a daily basis to stay in front of your audience.

We have mentioned some simple tips to be consistent on your Instagram.

?Create a content calendar: A content calendar will help you plan what you’re going to post and when.

?Schedule your posts: Find your right time to post on Instagram and while using a social media management tool, post them automatically.

Be active

Staying active on Instagram is crucial. Engage with other people’s content regularly, like their photos, and comment on them. This is a great way to get yourself noticed, especially if those posts are followed by people in your target market.

However, if you are too active, you will look like a spam bot and Instagram's algorithms might ding you. So the key point is to keep a frequent but socially acceptable level of interaction with the audience.

Use the right hashtags

With the help of hashtags, you can ‘label’ your content, so that when people look for specific information, your post will pop up for the hashtag that they used to find content. Doing research is important because using the right hashtags will give more exposure to your brand.

Another important thing is to create your own branded hashtag. This can be a hashtag that uses your brand name, or you can create a themed hashtag related to your business.

Optimize your captions

While most of your content lies in your images and videos, your captions are important too. Captions can reinforce your images through context, emotions, and by convincing the audience to take action. Use a friendly and casual way while writing your captions. You can also add emojis because they help convey emotions that fail to come across with just text.

Add hashtags to your captions. They will increase the reach of your posts and will bring your more engagement.

Create giveaway contests

Everyone loves getting something for free or winning through content online. When you create a giveaway for Instagram, you will instantly create a buzz and bring more attention to your brand.

You can create different types of giveaways. A giveaway around the holiday season, or a special product launch, or if you have passed a specific milestone, like completing five years since your business launched.

While creating your giveaway, give clear instructions on your post. Ask users to like, comment, tag (News - Alert) their friends, repost your content, and more.

Collaborate with others

This will encourage their followers to visit your profile and if they like your content, they will probably follow you too.

This is a quick and easy way to gain real and active Instagram followers.

Link your Instagram to your website

If you have a business website or a blogging one, then this tip will help you get the most effective audience. Attach a snapshot of your Instagram profile on your website or blog page and provide a direct link to your Instagram profile.

 The users who will get influenced by your website content will surely like to visit your Instagram profile and probably follow you too.

Conclusion

So, these were some simple and effective ways to gain real and active followers on Instagram. Follow these tips and get started today.