TMCnet Feature
April 06, 2021

KISS PR Press Release Company PR Experts Show You How to Plan an Effective Digital PR Strategy?

Gone are the days when PR strategists focused on their relationships with their local beat journalists from their incumbent city newspaper to press them into publishing human interest or community news for their PR clients. Some markets continue to publish and distribute a hard copy trying to turn a profit, with a soon to be obeselte   offline resource. Today PR efforts have become diversified between traditional media and digital PR.

With the world slowly shifting away from traditional PR to digital media, anyone interested in leveraging the power of digital media so it creates an impact must know how to combine SEO with Digital PR. The first step remains the same, identifying the correct strategy, this will evolve out of the initial planning discussions. Next comes tactics, the building of assets, the researching of possible trends and traffic. Well planned digital PR campaigns require layers of intelligence woven into the canvas as a primer for success. Then comes the execution of the digital PR campaign, the launch and release of the assets which will be the final step on whether it will succeed or not.

“If you would like to understand more about the state of your current digital PR effort or on how to maximize any future digital PR cam[paign then, we’ve got you covered. Here are some tips through which you can build an effective digital PR strategy.” Rene Perras, Digital PR Expert.

Tips to Building an Effective Digital PR Strategy

  • What is Your Goal?

What do you have in mind or what do you expect out of your strategy?  Identifying your business strategy goal is a process, who is your preferred client? There may be more than one, rank your objectives in order of their importance. This will go a long way in devising the right strategy. It may turn out that a secondary target could be more easily attainable requiring to modify the ranking order of importance. 

Of course, you want to be known and recognized by your clients. However, what is one thing that you want to focus on? Do you want to increase your brand awareness? Or do you want to increase your revenue? And so forth.

Before moving on to creating any strategy, make sure to define your goals and objectives, be methodical, don’t be afraid to shift away from the old because the science available suggests that you should. The beauty of digital PR is that every click, impression and action taken by a consumer can be studied and will help refine the campaign, test and retest. 

Now that you have finalized the goal and objective. This is where you become a profiler. The next thing you need to determine is whether your target audience relates to the profiled interests that you have identified.

To understand this, you need to be aware of your target audience’s desires and wants. You need to engage and establish communication with your preferred avatar. Your PR campaign should be designed in a way that clicks with your target audience. For instance, if your avatar is college students, you need to design a plan that connects with them.

The more you know about your audience's likes and dislikes, the more you will be able to identify with them, reach and communicate with them. This is the next most important step in realizing your successful digital PR campaign.

  • Find Your Brand Voice 

What can or does your brand provide? What sets you apart from other brands? Identifying the theme or voice of your brand is one of the most important parts of your PR strategy.

You need to figure out your ”x-factor,” what makes you attractive, what is your expertise, It should be something that your brand can confidently talk about and that is easily relatable to your target audience. Create a list of all those themes that resonate with your brand. Let your audience connect with your content. Once you have established a link between the two, you are halfway there.

  • Editorial Content Calendar

If we speak about digital PR work, editorial calendars are a must.

An editorial content calendar will help you in staying organized. It will underpin your content schedule along with your outreach plans. Furthermore, it can also help you in staying ahead by managing special dates including general elections when you don't want to engage with the press.

  • Create Cornerstone Content

By far, you are now clear with your agenda or goal, audience, and content calendar. It is time to get into action by generating content. Think about all the different types of content you can create for your brand to draw attention and that will connect with your target audience.

You can create three types of content,

  1. Data visualization: You can depict your data in a fun and interactive way by creating statics, GIFs, or videos that bring life to boring data content.
  2. Thought leadership: This includes creating a persona and profiling it in the form of commentary, articles, and interviews.
  3. Tactical content: This is a more reformed type of content that includes resources, link building, and citation work.

Overall, there is no barrier to content creation. You can either use one or combine multiples to build an effective strategy. The only thing you need to remember is to optimize your content for SEO and check it properly before launching it.

  • Outreach and Media List Creation

To this point, your strategy has been built correctly. Now, you need to establish the media or press contacts to reach.

You can look for potential press releases by going through online news sites that are looking for writers with similar themes. Or you can also talk to a few journalists on Twitter (News - Alert). Or you can reach out to your contacts.

If we talk about launching your campaign, consider the following things in mind:

  • Awareness days in your editorial calendar.
  • Content that is  clear, catchy, and concise.
  • Securing an exclusive with a top tier publication.
  • Reporting and Evaluation

The final step of any digital PR campaign is reporting and evaluation.

This step is crucial to analyze your PR efforts and confirm your digital activity. It also shows your loopholes and the areas you need to work on.

Lastly, you should also evaluate every campaign individually to learn distinct outreach, design, content creation, and listings.

If you wish to have a well-curated and strong digital PR strategy for your brand, the team at KISS PR Story Newswire can help. With experienced staff and years of expertise in the industry, the brand brings digital success to your business.

KISS PR is the brand building and storytelling platform you are looking for. Send your press release, brand story, and media distribution to them and grow your business. For more information, visit here.

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