TMCnet Feature
February 26, 2021

Be a Part of the Solution: 5 Strategies to Make Your Company More Inclusive

Inclusion and diversity have become a raging topic among today’s business owners and leaders. Modern business organizations are constantly striving to make their workplaces, as well as products and services, inclusive.

This isn’t surprising given that 80% of today’s employees consider inclusion to be an essential factor while selecting an employer. Also, a diverse workforce and leadership can go a long way to bolster your organization’s financial performance and profitability.



This is because diversity and inclusion at the workplace often create a breeding ground of new ideas and voices. It creates an environment that’s conducive to innovation and productivity. Also, it can go a long way to help you attract customers from different demographics.

How to Make Your Company Inclusive?

Fostering inclusion at a business organization requires a two-fold approach. Firstly, it’s crucial to understand that inclusion isn’t just about hiring employees from different backgrounds and cultures to woo prospective customers and investors.

Instead, it’s an ongoing process of creating equal opportunities for every member of your workforce, irrespective of their socio-economic background, ethnicity, health, gender, sexual orientation, and other factors.

Secondly, you need to ensure that consumers from different walks of life get equal access to your products/services as long as they have adequate buying power. Employing people with disabilities at your company won’t take you too far unless your products/services are also accessible to consumers with disabilities.

In this blog, we’ll outline a few effective techniques to help your company kickstart the journey of becoming inclusive. Let’s get started.

1. Prioritize Inclusive Hiring

The first step of promoting inclusion in your company is to make inclusive hiring the norm. Set inclusive hiring quotas and provide incentives to recruiters for meeting their goals. It can go a long way to motivate them to go that extra mile and accommodate candidates from diverse backgrounds.

This is also a good time to consider hiring remote employees. It’s particularly useful for nurturing inclusion because it gives you the liberty to recruit employees of different ethnicities and nationalities without worrying about relocation costs. Also, it can go a long way to make room for hiring candidates with motor impairments and other disabilities.

2. Ensure Equal Opportunities for Everyone

Recruiting a diverse workforce is one thing. But making them feel welcome and included is a different ball game altogether. For instance, if employees of a particular gender or ethnicity continue to struggle to voice their opinions and ideas at team meetings, you’re nowhere close to achieving your goal of an inclusive company.

That’s why it is crucial to listen to your coworkers and employees and identify the struggles they face in terms of inclusion. It’s also a good idea to implement the round-robin method for conducting team meetings.

It’ll ensure that every employee has a fair chance to share their ideas, inputs, and opinions without being interrupted. Make sure employees of different ethnicities and backgrounds get an equal say in your company’s decision-making process.

At this stage, it’s also crucial to educate managers and leaders about the importance of inclusion and their role in ensuring it. Make sure they implement suitable policies to create an environment where employees from marginalized communities feel safe and respected.

3. Celebrate the Differences

If you want to make employees from different backgrounds feel included, you must find a way to celebrate their cultures. Something as simple as offering the provision to take a leave on an important cultural holiday, even if it’s not included in the official calendar, can go a long way to foster a sense of inclusion.

You can take this a step further by making a point to celebrate festivals and holidays from different cultures at your workplace. You can even host potluck lunches where employees can bring food that highlights their culture or race.

4. Create Products/Services That Cater to Diverse Market Segments

You can’t succeed at making your company fully inclusive unless your products/services are available to all consumers belonging to your target demographic. Make sure you don’t alienate a particular segment just because they belong to a particular ethnicity or have a specific disability.

This, in turn, involves identifying the challenges different consumer segments face when using your products/services. Also, you need to create inclusive content that specifically addresses the pain points of these consumers.

5. Don’t Ignore Web Accessibility

Making your company’s digital presence accessible is a crucial aspect of ensuring that it’s inclusive. This means modifying your business website and other digital assets to ensure that they can be perceived and used by everyone, including individuals with disabilities.

If you’re running an online business, making your website accessible can be instrumental in boosting traffic and conversions. However, this involves various complex steps, such as enabling keyboard access and supporting assistive technology. Also, you need to pay attention to other aspects of your website, including navigation, layout, and color palette.

The good news is that you can use a scalable and automated web accessibility platform, such as accessiBe to make your website accessible without drastically modifying its source code. Using an AI engine, accessiBe eliminates the need for manual intervention in the process of finding and fixing web accessibility issues round-the-clock.

Likewise, it’s crucial to ensure that other digital assets, such as mobile apps and online tools, are also accessible. If you’re recruiting employees with disabilities, make sure you provide them with the right assistive technology to leverage the internet for their job.

What steps is your company taking to become more inclusive? Share your suggestions in the comments section below.

 Be a Part of the Solution: 5 Strategies to Make Your Company More Inclusive

Image: https://images.unsplash.com/photo-1522071820081-009f0129c71c?ixid=MXwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHw%3D&ixlib=rb-1.2.1&auto=format&fit=crop&w=750&q=80

Inclusion and diversity have become a raging topic among today’s business owners and leaders. Modern business organizations are constantly striving to make their workplaces, as well as products and services, inclusive.

This isn’t surprising given that 80% of today’s employees consider inclusion to be an essential factor while selecting an employer. Also, a diverse workforce and leadership can go a long way to bolster your organization’s financial performance and profitability.

This is because diversity and inclusion at the workplace often create a breeding ground of new ideas and voices. It creates an environment that’s conducive to innovation and productivity. Also, it can go a long way to help you attract customers from different demographics.

How to Make Your Company Inclusive?

Fostering inclusion at a business organization requires a two-fold approach. Firstly, it’s crucial to understand that inclusion isn’t just about hiring employees from different backgrounds and cultures to woo prospective customers and investors.

Instead, it’s an ongoing process of creating equal opportunities for every member of your workforce, irrespective of their socio-economic background, ethnicity, health, gender, sexual orientation, and other factors.

Secondly, you need to ensure that consumers from different walks of life get equal access to your products/services as long as they have adequate buying power. Employing people with disabilities at your company won’t take you too far unless your products/services are also accessible to consumers with disabilities.

In this blog, we’ll outline a few effective techniques to help your company kickstart the journey of becoming inclusive. Let’s get started.

1. Prioritize Inclusive Hiring

The first step of promoting inclusion in your company is to make inclusive hiring the norm. Set inclusive hiring quotas and provide incentives to recruiters for meeting their goals. It can go a long way to motivate them to go that extra mile and accommodate candidates from diverse backgrounds.

This is also a good time to consider hiring remote employees. It’s particularly useful for nurturing inclusion because it gives you the liberty to recruit employees of different ethnicities and nationalities without worrying about relocation costs. Also, it can go a long way to make room for hiring candidates with motor impairments and other disabilities.

2. Ensure Equal Opportunities for Everyone

Recruiting a diverse workforce is one thing. But making them feel welcome and included is a different ball game altogether. For instance, if employees of a particular gender or ethnicity continue to struggle to voice their opinions and ideas at team meetings, you’re nowhere close to achieving your goal of an inclusive company.

That’s why it is crucial to listen to your coworkers and employees and identify the struggles they face in terms of inclusion. It’s also a good idea to implement the round-robin method for conducting team meetings.

It’ll ensure that every employee has a fair chance to share their ideas, inputs, and opinions without being interrupted. Make sure employees of different ethnicities and backgrounds get an equal say in your company’s decision-making process.

At this stage, it’s also crucial to educate managers and leaders about the importance of inclusion and their role in ensuring it. Make sure they implement suitable policies to create an environment where employees from marginalized communities feel safe and respected.

3. Celebrate the Differences

If you want to make employees from different backgrounds feel included, you must find a way to celebrate their cultures. Something as simple as offering the provision to take a leave on an important cultural holiday, even if it’s not included in the official calendar, can go a long way to foster a sense of inclusion.

You can take this a step further by making a point to celebrate festivals and holidays from different cultures at your workplace. You can even host potluck lunches where employees can bring food that highlights their culture or race.

4. Create Products/Services That Cater to Diverse Market Segments

You can’t succeed at making your company fully inclusive unless your products/services are available to all consumers belonging to your target demographic. Make sure you don’t alienate a particular segment just because they belong to a particular ethnicity or have a specific disability.

This, in turn, involves identifying the challenges different consumer segments face when using your products/services. Also, you need to create inclusive content that specifically addresses the pain points of these consumers.

5. Don’t Ignore Web Accessibility

Making your company’s digital presence accessible is a crucial aspect of ensuring that it’s inclusive. This means modifying your business website and other digital assets to ensure that they can be perceived and used by everyone, including individuals with disabilities.

If you’re running an online business, making your website accessible can be instrumental in boosting traffic and conversions. However, this involves various complex steps, such as enabling keyboard access and supporting assistive technology. Also, you need to pay attention to other aspects of your website, including navigation, layout, and color palette.

The good news is that you can use a scalable and automated web accessibility platform, such as accessiBe to make your website accessible without drastically modifying its source code. Using an AI engine, accessiBe eliminates the need for manual intervention in the process of finding and fixing web accessibility issues round-the-clock.

Likewise, it’s crucial to ensure that other digital assets, such as mobile apps and online tools, are also accessible. If you’re recruiting employees with disabilities, make sure you provide them with the right assistive technology to leverage the internet for their job.

What steps is your company taking to become more inclusive? Share your suggestions in the comments section below.



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