TMCnet Feature
November 18, 2020

How can you promote your business during the pandemic? Eris Dalius shares useful tips

Have your employees started working from home? Did you have to cancel out on a conference? And are your salespeople not being able to travel? If you have answered yes to all the questions, then you are not the only one. Like you, many business organizations feel that their business has reached a standstill, and it needs help with promotions during the pandemic phase.

The pandemic outbreak has been unkind to the economy and business organizations. But that doesn't mean you need to stagnate for a long time. Today, Eric Dalius shares ways to ensure that your company grows, adapts, and develops into a better performing company. The following pointers can help you sort your business promotion and brand building activities amidst the pandemic.

1. Ecommerce and website development

Do you need to update your website? If yes, it's an excellent time to make the necessary changes and updates. You might want to completely revamp your website or tweak it a little to help you with lead generation. It is time to get in touch with a website designing agency that will help you design your website based on your needs. Make sure that you get in touch with a company that has the necessary expertise. That way, you can say yes to a functional, clean, and polished website that will enhance the SEO. Ensure to opt-in for the website development based on your requirement and budget capacity. It will help you get more organic traffic.

2. Build virtual relationships

Building business connections is easier said than done. However, if you always wanted to excel here, this is the best time to do. It would help if you considered that your customers have a lot to say during this pandemic outbreak. And it is a good idea to connect to them and listen and share. The best way to build a connection with your customers is to keep yourself in their shoes. Ask yourself exactly what would you want a business to share? Once you get the answer, you need to adjust that with your business promotion strategy. Your communication needs to be considerate, honest, and open. It will help you to know the audience's pulse and customize your marketing strategy accordingly.

Also, as you connect and communicate with your audience, be thoughtful, genuine, and empathic. The better you connect with the customers, the better the business bonds you have. And it helps in better business awareness and brand recall value in the future.

3. Email marketing

Do you want to get in touch with your customers regularly? If yes, Eric J Dalius says it's best to invest in email marketing. Communication in times of a global pandemic is of utmost relevance. The email marketing campaign is one of the best ways to share crucial business data. Whether you are changing the business hours or your team has started to work remotely – the customers must know. And there is no better way than an email to update your customers. Since today people are spending more time online, you need to seize the opportunity.

4. Pay per click ads

Are you opting in for pay per click ads? It is essential to know during this pandemic that businesses are moving from in-person to online. And today, there is maximized online activity. Hence, it has become even more essential for every organization ad to show up as people are online and are searching for the products. So, when you invest in a smart PPC (Pay per click) campaign, you can leverage increase search and online activity by channeling the users to your website.

5. Social media marketing

It is necessary to harness the power of social media. Today, social media is the best place to share data and updates in your community. You can stay updated on various other businesses and connect with your social media followers. It would be best if you had a smart social media strategy in place during a crisis. That way, your potential customers will remember you more than other brands.

6. Reassure customers

Your customers are the biggest fans of your brand. And without them, you wouldn't make a profit or have a successful business. In such a phase of uncertainty, you need to reassure your clients and customers that you are functional with your business. There are several ways in which you can do this. One of the best ways is to respond to the queries they send you. That way, they will know your business is functional during the pandemic. You can also add extra data to your customer accounts and share regular social media posts.

It is also necessary to assure your customers that things will become better soon. It is something that your customers will appreciate during such turbulent times. And it will help you to promote your business better and get more loyal customers.

7. You can get creative.

Currently, the age-old marketing strategies will not work. You need to undertake minimal risk and get creative with your brand promotion and marketing tactics. The more creative you become, the better it is for you. Take time to think of an unusual way to promote and market your brand service so that you stand distinguished from your competitors. Once you add an exciting mix to your marketing, you might gain more customers in this pandemic phase.

Are you thinking about how to go about it? According to EJ Dalius, one of the best ways is to come up with unique offerings. You can also introduce the DIY kits along with the care packages for attracting more customers. You can also provide various options to the customers, for instance, online meetings, showcases, and classes. Regardless of any creative idea that you want to implement, make sure to have fun with it. You can organize a brainstorming session on relevant issues over a live session on social media to draw customer and follower attention and eventually pull in more customers.

These are some of the best strategies that you implement to promote your business during the pandemic phase. You will see positive changes in your industry.

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