TMCnet Feature
September 17, 2020

Why Your Small Business Needs CRM from BenchmarkONE

Small businesses know the importance of growth
, but investing in the right areas is key if you want the profits to start reflecting the growth. Now, thanks to BenchmarkONE and its cutting-edge CRM software, businesses are starting to benefit from better customer relationships and organization, as well as financial gains. Installing this software will mean you get back $8.71 for every dollar you spend. To put it into perspective, small businesses that are already making the most of the software are enjoying a massive 774% return on their investments. 

Sounds too good to be true? Wrong, it gets better!

The more employees that you have using the software, the more annual return you will make. If you have three employees using their CRM software, you could make as much as $20,799 on your annual return. For a small business, an investment like this cannot be missed. However, if you need a little more convincing, we have three excellent reasons why your business needs the automated software that is already proving to be a hit!

What can the software offer you?

CRM software is a must-have for any business looking to grow, but you should be aware of why this is the case. Alongside maximizing your resources and profits, transform your operations with the expertly crafted CRM tool by:

1. Learning, understanding and supporting your customers

Your customers play a crucial role in the amount of profit you can turnover each month, and BenchmarkONE recognized this. With their CRM for small business software, you can automatically gather information on your customers and analyze the data rather than trying to take on the enormous task of reaching out to each individual to ask them what they want. This handy tool will enable you to track any trends, behavior changes, as well as identify if an opportunity has arisen. Thanks to this detailed information stored in the CRM, you can start offering more personalized customer experiences tailoring to their needs and/or interests.

Improve your sales, marketing campaigns, and website with the enhanced knowledge you gain, and you will be asking yourself why you didn’t implement this software sooner.

2. Boosting your sales

BenchmarkONE, while offering multiple benefits, has one core goal from the software: to improve and boost your sales. How does it do this? Simple. CRM allows you to nurture and manage your leads the right way. If your initial lead generation always seems to fall short, then you needn’t worry about this being a problem anymore if you implement the CRM tool. With the initial lead generation complete, BenchmarkONE’s CRM tool will enable you to capture more leads from your website and engage new contacts, which can then be targeted with your email campaigns. Then, your sales team can focus on those customers who will actually complete the buying journey.

Sounds simple? That’s because it is! This tool offers you an easier way to make even smarter sales decisions thanks to the key insights it provides you with.

3. Creating the best practices for all of your teams

As any small business knows, productivity is crucial, and so any chance to maximize this should be taken. The CRM software will allow you to keep costs down while learning what the best practices are to running your business. You can keep track of tasks, outreach, and processes being implemented to determine which yield the most success, and which need to be adjusted. Rethinking your inbound funnel, your campaign structures, and how you go about moving prospects further towards a sale can improve the customer experience, and your bottom line. Have every employee singing to the same hymn sheet simply by having the right tools and information to hand.

If you’re a small business looking to grow, having a CRM is one of the best, cost-effective methods for doing so. Don’t waste any more time, look into a CRM software that helps you meet your goals today!

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