TMCnet Feature
September 02, 2020

Ashish Deb on Making Sure Your Business Solution Meets Your Company's Growing Needs

If your business is growing, then you’re doing something right. But if you continue to let it grow without making any changes to your daily operations and management, then you’re going to run into problems. As your business grows, so too do the needs of your staff and customers. In order for a company to be successful in the long term, evolving and keeping up to date is key.

Ashish Deb, a senior IT project/program management consultant, knows firsthand how important it is to adapt your business goals as a company grows. Deb is based in Toronto, Ontario and has spent over 15 years working in the Canadian and international IT industry. Currently, he is the owner of NewAge-Solutions Canada Inc., which helps companies improve their IT systems so they can operate efficiently. Mr. Deb shares his top three tips for ensuring your business solution meets your company’s growing needs.

Tip #1: Research the Market

According to Ashish Deb of NewAge-Solutions Canada Inc., keeping up with the market is an absolute necessity if you wish to grow your company. Market research should never be a one-off, something you do when creating your business plan and then never look at again. Since the market is constantly changing, you have to ensure that your business is changing with it. In addition, if you don’t do the proper research, it can lead to making poor business decisions based on old information.

The bottom line: In order to ensure your business solution meets your company’s growing needs, you need to make sure you are up to date with the latest market developments. Lastly, if you can’t find any research relevant to your specific market or industry, go out there and find it yourself. Speak with customers, set up a test group, or maybe even hire a freelance marketing agency to do it for you. Whatever you do, do not let researching and staying up to date with the market fall by the wayside.

Tip #2: Upgrade Your Software

Too often, Ashish Deb has seen companies which have grown exponentially continue to use the same software they used when they first started their business. Oftentimes, the software that held up when a company was just a start-up with a few staff members is not going to work as your business expands in both staff and clients. To make your entire business more efficient, not to mention attractive to consumers, it is critical to update your software regularly.

Keep in mind that any software update you do should ideally be comprehensive. Updates should be done on all staff computers and mobile devices and if you’re not already, you may want to consider switching over to the cloud for data storage or accounting. Unless you already have an in-house IT department, Ashish Deb recommends hiring a third-party IT project consultant. Consultants, such as those at NewAge-Solutions Canada Inc. are experts at what they do, so you can rest easy that they will bring your software up to speed in no time.

Tip #3: Maintain Your Cash Flow

This may sound obvious, but cash flow is crucial to the success of a business, especially one that’s in the growing stages. Ashish Deb of NewAge-Solutions Canada Inc. claims that the main factor prohibiting a business from growing is lack of capital. Thus, maintaining your cash flow can be the difference between growing and thriving, and stalling and failing. To ensure you always have capital on hand, your finances should be a key part of your business plan. You also need to be picky about which opportunities you pursue, especially ones that would deplete your cash reserves. In order to maintain your cash flow, you should manage your credit effectively, taking control of any overdue debts and also not ordering stock beyond what’s necessary from your suppliers.

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