TMCnet Feature
July 29, 2020

3 Reasons to Hire a Professional Digital Marketing Agency

This is an age where your customers will first be introduced to your business by browsing the sensational Internet. Is your company prepared to leave an everlasting impression on your digital visitors? Are you secure in your digital marketing?

Digital ad agencies can make a huge impact on your business. Take Single Origin for example. Single Origin is a performance marketing agency based in Los Angeles. By utilizing digital advertising, strategy, and design, Single Origin drives results for brands who are looking to improve their marketing. This digital ad agency offers several essential services: social media ads, website design and optimization, SEO and PPC campaigns, and graphic design and motion video (just to name a few!). Single Origin has executed successful campaigns and projects with several notable companies; check out their portfolio here.

Now that you already have an agency in mind, here are three reasons why your company would greatly benefit from digital marketing:

1. They build your online presence.

Let's talk about a particularly hot topic (er, beverage): single-origin coffee.

Single-origin coffee is coffee that is produced at a single place (rather than different locations). Here's an example: say there's a single farm in Costa Rica that produces single-origin coffee. They offer several flavors, such as dark chocolate or espresso, and they sell them for a reasonable price. This may be excellent coffee, but who all really knows about it?

A digital marketing agency would be responsible for putting that single farm in Costa Rica on the map for coffee lovers everywhere. By building a website, establish social media channels, and working through advertising negotiations, this single-origin coffee will be highlighted on platforms to garner more customers. The whole point of marketing is to grow your audience and grow your sales; digital advertising agencies are experts in exemplifying a brand's presence on important platforms.

2. They manage all of your research and analytics.

Digital marketing agencies have all the tools necessary to conduct market research for your company. Market research is essential for so many reasons; most importantly, with this research, they're able to track data and measure analytic metrics. With that vital information, they can then create and implement strategies to meet your short-term and long-term goals. In addition to creating strategies, this information also allows for reports and memos to be made to go into further detail of the marketing needs.

Hiring a digital marketing agency to handle this research has many benefits. These agencies already have the (pricey) tools necessary; you won't have to worry about obtaining these resources on your own. The team on the agencies also knows what to do and how to do it; there's no reason for your team to go through a series of training to learn how to manage all of the data.

3. They allow you to focus on other aspects of your business.

As a business owner, you will always have a lot of your plate. Budget, funding, legal documents, management, HR...the list goes on and on. Marketing is one of the most important factors of your business, and you'll want to give it the appropriate attention and work to ensure it's top-notch. You yourself may not be the one best fit to give that attention; that's when marketing agencies gladly step in. The same way you hire accounting gurus to handle finances, you should hire a digital marketing agency to handle the online marketing. With them taking control of the task, this frees up your time to focus on getting other work done.

A digital marketing agency is not only an excellent resource to use, but they feel like an additional member of your team. They're sure to greatly impact your business.

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