When you have an eCommerce site, you need to think about how you are going to best market to your followers. You will not have a traditional store front so you will 100% be relying on traffic from internet sources. This requires a slightly different marketing technique compared to other businesses. Here are some of the techniques that you should look at.

Email Marketing

Even in 2020, many businesses can still get a lot of traction from email marketing. Including newsletters and other forms of communication will be a smart move as you try to gain repeat customers. A traditional storefront has the ability to cause a customer to think “That place was good; I should go back there.” If you have an eCommerce store, you are going to need to put a little more work in to get that spark of recognition.

Try to find a service which is specifically built for email marketing for eCommerce as this could be much more useful to you in the long-term. You should also try to include a newsletter sign-up as part of the registration process for your store. Many brands already do this, and it is an easy way to get your newsletter in circulation. You could include insights into what life is like in the office, tease new products, or bring in guest writers to do curations of their favourite products you offer.

Social Media

There is no doubt that social media will be one of the biggest innovations we have made this century. People are more connected than ever. What’s more, the free flow of information on social media sites makes it easier than ever to trade tips and reviews on some of the latest products on the market.

You need to make sure that you have social media profiles for your business. Facebook (News - Alert), Twitter, and Instagram are very important for interacting with your audience, while Linked-In helps with interacting with other businesses and professionals. Through your social media, you can push out new products and posts much in the same way that you have already done with your email marketing. However, social media also gives you the chance to respond to queries from customers as you need them. It is a tool that cannot be ignored.

Influencer Marketing

Another area of marketing you can consider is influencer marketing. This ties into social media in a very key way as it means that you have the chance to push out your products to followers beyond those on your profile.

Influencers make a living from social media and those at the top can command audiences of millions. Take a look at the fashion and beauty industries to see how best to make use of influencer marketing. They are two sectors that have mastered it, and the right post from the right person can take a brand from unknown to the one that everyone wants. It is important that a social media manager knows exactly how to influence their audience to come to the eCommerce site to see what is on offer.

These are three key techniques and marketing strategies that all eCommerce brands need to master. You need to make sure that you are embracing all three and trying to work out how they could best work for your company. With some small adjustments, you could be reaching audiences of thousands all across the world. It is time you worked out what needs to be done to take your eCommerce site to the next level. Look into some of the marketing options available to you now.