TMCnet Feature
June 30, 2020

5 Causes of Website Downtimes and How to Avoid Them

The reliability of your website says a lot about your business. You don’t want your clients or internet users to be disappointed when they click on your page. Most people don’t have the time or patience to wait for a poor-performing website to load. They will most likely move onto the next one before the page loads.

If your clients are unable to access the info on your website due to downtimes, it’s going to affect your sales. But what could be causing your site to face slow speeds and downtimes? 

Here are five reasons why your site might be experiencing downtimes and how to fix these issues.

1) Poor Web Hosting Service

If your website is facing regular downtimes, the most probable cause is poor hosting. Shared servers are more susceptible to downtimes compared to private or dedicated servers. 

If you are already on a private server but face the same problem with downtimes, try switching to a different host. The best way to select a reliable host is by checking its uptime track record. Do some research to identify a high availability server that can give you reliable uptime for your website.  

2) Traffic Overload

A flash sale, viral subject, or limited-time offer can cause abnormal traffic. When there is traffic overload on your site, there’s likely to be a 500 error or a full-site crash.

You need to invest in reliable website infrastructure to manage thousands of concurrent visitors. Go for a dedicated server that can handle:

  • Multiple server processes
  • Database queries
  • Connections
  • High CPU usage

Your host should be able to provide enough PHP workers to take care of any traffic management requests for your website. Otherwise, you'll be left to deal with traffic overload on your own.

3) Malware Attacks

All websites face hacking attempts and security threats that could lead to unprecedented downtimes. Some of the most common website security threats include:

  • Software vulnerabilities: This happens when your website faces malware attacks due to poor coding or the use of outdated software.
  • Distributed Denial of Service (DDoS): This is a serious problem that arises when your site is attacked by multiple systems, which floods the resources and bandwidth of your server to crash the site.
  • Third-party integrations: When the owner of the website opts for third-party security tools that are not in his/her control.
  • Access control: this includes access page attacks that lock you from your admin page.

Ensure you have a properly configured Content Delivery Network (CDN) to prevent such attacks. A reliable CDN protects your data and website against possible security threats.

4) Software and Hardware Problems

You might face downtimes even after investing in a good private hosting service. The most possible causes of this are software and hardware failures.

It’s essential to have periodical software and hardware maintenance programs for your website. Make sure all outdated and incompatible plugins are updated or replaced regularly. You also need a power backup in case of power outages.

5) Poor Backup

Security breaches can make you lose your website data completely. This is a nightmare you don’t want to experience because it can render your site inaccessible for days. You need to have a reliable backup to access the most recent versions of your files. 

Establish a regular backup schedule that can store your data even when there are security breaches or hardware failures. 

Bottom Line

Your site must be easily accessible and running perfectly at all times to boost customer experience. Select a reliable host, put in place the right security measures, and keep your data backed up to avoid downtimes.

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