TMCnet Feature
June 30, 2020

How Does Web Design Support Ecommerce?

Web design has an enormous impact on ecommerce. The more user-friendly and professional your website is, the more likely your customers will make purchases. Learning the basics of web design and how it can increase your company's sales rates can have a profound influence on the success of your business.

What Is Web Design? 

Web design is the process of creating aesthetically pleasing and functional websites, apps, and user interfaces. This involves combining visual elements like words, colors, layout, spacing, and images alongside functional elements like animation, speed, navigation, site structure, and user interactions.

There are many types of web designs you can choose from. For example, static and fixed designs are simple to set up and have more structure, but they have fewer functionalities, while fluid, dynamic, and responsive designs are more complex but offer more freedom. These different design styles impact how websites function, look, and interact with the user.

What Is Ecommerce? 

Ecommerce is any transaction that takes place online. While the most common type of ecommerce is online shopping, many others exist, like online banking, ticket sales, and auctions. Some people refer to all online purchasing as ecommerce, whether through websites on computers or apps on phones, while others prefer to categorize mobile purchasing as mobile commerce or mcommerce.

How Can Web Design Improve My Sales? 

Web design is a powerful driver of successful online sales. Many customers decide in a matter of seconds whether your website is professional and appealing enough to explore. With a few minor adjustments to your web design, you could see a 25% increase in marketing ROI. Remember, the easier it is for your customers to understand how to make a purchase, the more likely they are to do so. Consider these valuable web design elements when optimizing your site for ecommerce:


Use consistent and professional fonts, images, and language to establish your brand online. Make the copy easy to read, and clearly display your company's logo or other identifying elements on each web page so that your customers know they're in the right place to make a purchase.

Home Page

Ensure your home page is simple and clear, and explain who you are and what you do for newcomers. You should also keep the copy's tone, imagery, colors, and fonts consistent on the home page and all other pages within the website.


Provide an intuitive navigation menu for your customers. Make the process simple and direct so that it's clear where they should click to get to the products they want to see.


Your webpage should load quickly. Make sure that your hosting site has adequate bandwidth to meet the demands of your customers and that your website won't crash when visited by many users simultaneously.

Mobile Friendliness

Make it easy to view products and make purchases on mobile devices. Consider a responsive design type over a fixed design type to ensure that your website will automatically adjust on mobile phones.

To make sure you're getting the most out of your website, optimize its design to support consumer purchasing by making it consistent, speedy, and easy to navigate.

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