Today’s digital landscape is in a constant state of motion, whether we like it or not. Devices such as smart phones are constantly being upgraded and remodelled to enhance the users’ overall experience. New mobile applications are being released all the time to fulfill the popular trends and satisfy consumers’ needs and interests. Back in 2009, Facebook (News - Alert) was the most popular application in the world, with 350 million users. Now, almost a decade later, Facebook has more than 1.6 billion users, closely followed by Instagram with just over one billion users.

But Facebook and Instagram are just two of many applications that have transformed our digital landscape and have changed the way that people consume information, become interested in a brand, and buy into a product or service. According to Smart Insights’ 2020 Global Social Media Research Summary, social media users are spending an average of two hours and 24 minutes per day, multi-networking across an average of eight social networks and messaging apps.

So how can marketing professionals leverage technology to their advantage, in order to effectively market their products and propel their brand to success? Brock Flagstad, a majority partner of a company based in Chicago, has expert knowledge in digital marketing that can help you tackle this challenge.

Content is King

In this ongoing shift to digitization, consumers are increasingly turning to social media and other digital channels for timely and credible information that will help them to make a purchasing decision, says Brock Flagstad.

Consumers might want to dive into the company’s history and brand image by scrolling through the content on the company’s digital channels, checking out product reviews, viewing competing vendors, and reading any articles about the company in the media.

So how can marketers acquire the interest and loyalty of these potential consumers? Marketing professionals need to publish regular content on both their website and social media channels. But to be effective, that content should aim to engage, entertain, and inform the consumer. Whether it’s a photo, a video, or a written post, you want it to grab the viewer’s attention and keep them interested until the end.

Get to Know Your Customers

While you’re creating that content, you’ll also want to engage with audience. Think about it as a friendship, says Brock Flagstad, it’s a two-way street. If you want them to invest in your company by buying your product or service, you need to invest your time in them by getting to know them.

And with social media, getting to know consumers is easier than ever before.  You can offer them a ‘follow’, like their comments and respond them to their queries in a positive and informative way. This engagement is key to gaining their trust, respect, and loyalty.

Call them to Action

All marketing professionals know about ‘Calls to Action’. But now with this rise in digitization, a call to action is more useful than ever before. Everything you post should serve a purpose, says Brock Flagstad. Do you want your consumer to buy a product? Download material? Watch a demo? Offer their feedback? With a clear call to action, you’re directly telling them what you want in a quick and engaging manner.

If you’re hosting a Facebook or Instagram contest that will help to promote your latest product, you can ask your followers to “Like, share and tag (News - Alert) a friend for a chance to win”.

Final Word of Advice from Brock Flagstad

You may think that creating engaging content, getting to know your customers, and calling your audience to action is the end of the story when it comes to digital marketing in the modern age. As has been illustrated; however, technology and new digital trends are changing every day.

The work isn’t over when you employ one strategy, notes Brock Flagstad. The main trick is to stay relevant by keeping up to date with the newest advancements.