TMCnet Feature
April 28, 2020

Can You Boost Your Website Traffic With Image Optimization During COVID-19 pandemics?



A lot of businesses are on lockdown at the moment. Working from home or being unable to fulfill your typical duties does not mean that you should let your business fall by the wayside.

Instead, you should be using this time to enhance your brand image. One of the ways you can do this is by increasing traffic to your website with image optimization.

Read on to discover more about image analysis and optimization and how this can help your business to not only survive but thrive during COVID-19.



1. Optimize your images for people - The first thing that you need to do is make sure that your images are optimized for people; not just search engines.

After all, people are the ones who really matter. In order to do this, there are a number of steps you can take. This includes using super-sized images. The bigger, the better! Bold and big images work best. You should also make sure the images are relevant.

This is the number one rule when you are putting images on your site. You should also make sure that the images you use are optimized for the RSS feed.

2. Optimize your images for search engines - Once your images have been optimized for people, you can then optimize them for search engines.

There are a number of different steps you can take here. Incorporating long descriptions is recommended. You should also use keywords and limit the number of images per page.

Finally, make sure you compress and resize images properly. This is to make sure that the file size is as small as possible, without having a hugely detrimental impact on quality so that your side’s load time does not suffer.

You can use this page speed performance tool: performance.cloudimage.com and figure out how your images are helping or hurting your page speed.

3. Optimize image file names - The file name that your photo has also makes a difference when it comes to search engine optimization, and so it is critical that all of your image file names are optimized too.

4. Optimize your images for social media - Aside from the advice that has already been provided, you need to make sure your images are optimized for social media.

Using gorgeous photos is the obvious starting point here. However, you should also make sure you choose standard image formats. Furthermore, make sure your images are published on social media sharing websites.

Of course, the two most obvious are Instagram and Pinterest.

5. Optimize the title text and alt tag (News - Alert) for images - In addition to the tips we have presented, you also need to make sure keywords are added to your image title and alt text.

6. Optimize for image load speed - Last but not least, earlier we touched upon the importance of making sure that you compress your images so that your website does not slow down. You also need to make sure that your images do not take forever to load either.

Luckily, there are a number of different plug-ins available that can help with these, so make sure you make the most of them. Again, use the tool we mentioned above to make sure all of your images are optimized properly.

As you can see, there is a number of ways you can boost traffic to your website with image optimization.

During the lockdown, it is certainly worth following this advice in order to make sure that you stand your business apart from the crowd and prepare for increased economic activity once the virus has been contained.

After all, the last thing you want to do is be left behind once the business activity is picked up again.

You need to make sure you are at the front of the queue. Follow these steps and you can use your time wisely by optimizing your images.



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