TMCnet Feature Free eNews Subscription
April 13, 2020

5 Tips for Running a Content Marketing Campaign



If you’re running a content marketing campaign, you need to know what you want to say, as well as how and where you want to say it. This isn’t rocket science, but it does take patience, an analytical approach and some creativity.



You will need a clear vision of your goals and a strategy in place to reach them. Creating great content and distributing it in the right way will grow a business and build a loyal audience online.

1. Create valuable content

Your content has to attract new customers, convince them to buy, make sales and keep them loyal to your brand. Social media is now one of the main platforms where consumers first connect with a brand and discover new ones to follow.

It’s vital to create content that resonates with an audience so that they will like it and share it. Greenfly is a company that helps with content collaboration and distribution and it will help you to give your audience authentic, real-time content.

2. Use the right format

Content comes in many forms, including articles, ebooks, videos, blogs, social media posts and images. Think about your main message, what you hope your content will achieve, and how you want your audience to use it.

It helps to break content types into different phases of the marketing funnel. In the attraction phase, for example, explainer videos and infographics work well. When it comes to the conversion phase, case studies, quizzes and informational blog posts are appealing. Exclusive offers, surveys, contests and emails help to retain customers and keep them loyal.

3. Pick the right platforms

A content calendar is vital to guide your strategy through a specific timeframe. You need to plan not only what you will be posting but where. With the plethora of platforms to choose from, you need to decide which ones will offer the best results based on demographics, product/service type on offer, marketing budget etc.

There’s no use launching your campaign on Facebook (News - Alert) if your audience is mainly found on Instagram. You also need to decide whether you want to create a specific email campaign, use pop-ups on your website and much more.

4. Gain insights from analytics

Your content marketing strategy must be guided by analytics. Not all the content you create will resonate with your audience, and although you may be able to make an educated guess, looking at statistics is the best way to find out what content is doing well.

Monitoring, tracking, and reporting allow you to refine your strategies and increase conversations. Perhaps your content is managing to engage a large audience but few people are buying.

You can make adjustments to improve this. Continually testing traffic patterns and more will give you a good idea about your audience’s interests, preferences and purchasing behavior.

Basic questions you need to ask yourself all the time include:

  • What can we refine and improve?
  • What platforms, tools and apps are performing well?
  • What is the best use of our time and resources?
  • Are the different aspects of our marketing strategy blending well together?

5. Repurpose content

Repurposing your content for different purposes and different channels can make your marketing strategies more efficient. Using various combinations of content can save you time and resources. As you develop your content, consider the ways it can easily be converted into other forms in the future.

For example, you could create an ebook out of a series of blog posts or develop a webinar into a series of email courses. Repurposing old content is a great way to get the most out of your efforts and see long-lasting effects.



» More TMCnet Feature Articles
Get stories like this delivered straight to your inbox. [Free eNews Subscription]
SHARE THIS ARTICLE

LATEST TMCNET ARTICLES

» More TMCnet Feature Articles