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October 11, 2019

City Beat News' Spectrum Award Showcasing Customer Satisfaction

Since its establishment in 2009, City Beat News has gone to great lengths to highlight companies providing first-rate services for their customers all across the United States.

As an independent research and publishing company, City Beat News supplies an outlet for the marketplace to credit legitimate small businesses that are perhaps lesser known, but keen on delivering outstanding experiences for all visitors.

The Spectrum (News - Alert) Award, earned by those who meet the criterion of high customer satisfaction, rewards businesses for their hard work, dedication and persistence. City Beat News publishes the winners on their website's award page, giving them a legitimate, glowing endorsement from an independent objective third party - one that will help them garner new business, solidify their brand and encourage employees.

While many websites will have inaccurate testimonies or a miniscule count in their feedback section, City Beat News is more adept in its research, focusing on balanced and unbiased consumer reports. With the assistance of a custom algorithm, customer feedback is compiled, sorted and analyzed to determine a company's merit for the Spectrum Award.

Much like the excellence that the company hopes to uncover in local businesses, City Beat News holds itself to remarkable expectations in conducting thorough, telling research. By putting together useful information from blogs, social networks, business-rating services, direct customer input, user experience and industry publications, no stone is left unturned in its yearly customer satisfaction investigations.

Commonly found issues in this type of research, such as bias, are filtered out by City Beat News as a final rating is developed for each company business's score falls short of award status, City Beat News doesn’t publish the failure, but may reach out to the company to share insight into its service shortcomings that could be addressed, leading to better customer satisfaction and better future ratings.   

City Beat News focuses on the positive uplifting news.“We are very serious about ensuring the validity and meaningfulness of our research and rating system,” says Frank Andrews, founder of the company. “As such, we are consistently and continuously evaluating how to best define and identify exceptional customer service. And we aim to foster more excellent customer service by identifying and highlighting those companies delivering it, rather than beating up on companies that are not there yet, unlike some review sites.”

Modern technology makes it imperative for businesses to maintain strong relationships with customers or clients, both in daily in-person encounters and via online platforms, because news of anything less travels at hyperspeed. Many customers will judge a business by its website, taking a gander at their social media pages, frequently asked questions and engaging with the online chat services.

One scathing review can do enormous harm to a company's reputation and, as a result, investment in online resources to counter such is critical.

In keeping up with this movement, City Beats News has updated its algorithm and other evaluation tools regularly to better gauge user experience.

City Beat News is unique in its national scope coupled with its independent evaluation of customer service performance. It actively searches for and evaluates businesses across the United States, and also accepts online nominations of businesses for the Spectrum Award. Any nominations are then subjected to its research, algorithms and other evaluation tools to assess whether the business is worthy of the Spectrum Award. A four or five-star rating earns the business an award page published on City Beat News' website, while those that fall short of the mark will not have their results released to the public but may be evaluated again in the future.

City Beat News claims to be a promoter and cheerleader for excellence, and quotes Aristotle on its website: "We are what we repeatedly do. Excellence, therefore, is not an act, but a habit."

Businesses and companies earning the Spectrum Award of Excellence in Customer Satisfaction can certainly take take great pride and satisfaction in the accomplishment. 

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