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September 06, 2019

Best Proven Digital Marketing Techniques For Tech Companies



Digital marketing is becoming more and more complex as internet technology evolves. With a slew of digital marketing techniques, it can get confusing for many budding marketers on how to promote their product in this aggressive market. How many times has your boss complained about the unsatisfactory online exposure of your company’s product or service?



Well, we are here to help. Out of all the marketing techniques, we have shuffled and handpicked 5 marketing techniques that have proven time-after-time to work especially for tech-oriented companies. Keep on reading.

Organic social media

Social media is a place for building relationships with customers and nurturing new prospects. Moreover, it is a great platform to get new traffic. You will see that there are over 60 million businesses on Facebook (News - Alert) but around 87% of these page posts never get answered. In this current marketing age, you can take advantage of this and use your company’s page to give advice and answer questions. This approach is used by a lot of gaming companies like omniacasino.com to attract new players towards their commitment and authenticity of their services. For Twitter (News - Alert), you can build your list of followers carefully, segment them based on their interests and hashtags and respins to Tweets. Your main aim is to build your credibility and establish new relationships. So, don't go about promoting your content aggressively. Instead make use of graphics, video messages and direct tweets to make your information stand out. As Taylor and Patel said, “As people watch your stellar customer support happening in public then they will be more apt to try your product themselves.”

In-house creative video content

This is one of the best marketing strategies used by software companies to promote their solutions. Consumers may not have the time to go through a spreadsheet or product info but everyone has time to watch an entertaining engaging video that runs for three minutes and provides them with a solution that might be of some relevance to them. You can do that by promoting your technology through a compelling story. Walk the customer through about the A to Z of the product and then dig into the specifics. Or, you can take the new marketing approach and instead go radical like a fun video. Take an example of New Relic which is a modern cloud company. Their most-watched video on Youtube channel was not the long webinars or lectures but a simple rap video about coding that was made by one of their employees.

Contribute to other websites

If you have an idea about Search Engine Optimization or SEO, then you will also know about link building (which is promoting your website to other websites with the main aim of securing a hyperlink on their website to yours). Chances are you might be struggling to make these desirable links in spite of spending hours emailing other website owners. To gain good links, offer other websites something they need. It can be in the form of any resource from blog posts to interactive video. Your website will become more authoritative and compelling in the eyes of Google (News - Alert) if you have more backlinks from good websites.

Gamification of the website content

Through gamification of the website content, a static page can be transformed into an interactive page that will enhance the company’s lead generation. If you are thinking about improving your marketing strategy, you can consider transforming a low conversion but high traffic page into an interactive product, service or software display. Instead of just reading about the product, you can engage the visitor into some form of activity that will help them to grasp the information about the product with minimal hassle. This has been tried and tested by different tech companies and if you want you can try it too to enhance your conversion rate and sales deals.

Put money on sales enablement tools

According to the latest reports by Decision Tree, only about 44% of organizations use some form of the lead scoring system. The rest of them rely on traditional archaic sales pipelines.  For B2B companies nowadays which face longer sale cycles, these traditional sale scoring systems have become obsolete. At present, consumers want more relevant details and consistent points at the right time. To address this, you can invest in sales enablement tools like HubSpot Sales suite which will help your sales team to take control of new prospects and work efficiently.  These sales enablement tools will help you to create easily customizable email templates, get high-quality lists and prioritize them accordingly and automate email touchpoints.



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