Whiteboard software is being used these days to create engaging content and entice the audiences. It is an excellent marketing tool which many are turning to. Having said that, you should know certain nuances before you invest in an online whiteboard. Here are a few factors worth considering.
Check the user-friendliness of the software
While you are looking for the online whiteboard, make sure it is very easy to use. The process of creating content has to be fast and simple at the same time. You should ideally look for the ‘drag and drop’ option. Conveying the right message through whiteboard needs a variety of tools. This is why you should look for templates, effects, images and the like so that you can customize your content to a great extent.
What about collaboration?
Another thing you need to be mindful about while choosing whiteboard software is multiple collaborations. Make it a point to find out if the software has a system in place that encourages collaboration. Look at the criteria needed to onboard multiple people on the same platform.
Are there any pre built templates?
It is crucial to draw the attention of the audience towards your brand. However, you do need attractive content for the same. Creating everything from scratch can be a tedious process and this is when templates come into the picture. While looking for whiteboard software makes sure that you check for pre built templates. You can easily be more productive by utilizing the pre built template facility.
Whether the aspect ratio can be customized
For most of the HD devices as well as YouTube (News - Alert), you would need the aspect ratio of 16:9. However, in some cases, there can also be a need of 4:3 aspect ratios. Before investing in an online whiteboard you should watch out for this. Your whiteboard should ideally have either of the aspect ratios in place.
Whether the software uses HTML5 or flash
The next thing you do after creating awesome content is to publish it. In any online whiteboard, you should know whether HTML5 is being used or if the software is Flash-based. Adobe (News - Alert) flash software are very common but they actually have a lot of issues too. When the software you use has flash, it demands the users to also download several plugins. This can be quite daunting for the audiences who already have a short attention span. Ensure that you make it hassle-free for them to access your content. Switching to whiteboard software which has HTML5 would be a smart decision.
Know about the legal rights
One of the most essential things to do is to read the terms and conditions of the online whiteboard you are about to invest in. Know about how much you are supposed to pay and what rights you have upon the content you are creating. There are companies that will provide you with a complete right to what you create. On the other hand, there are softwares out there who would use your content for their promotional endeavors. Be wary of which option best suits you.
Adding text to the video
Creating amazing content takes a lot of time and effort. While you are at it, you want to utilize the tools at its best. For instance, the video creation should ideally have a customization option. You need not necessarily like the font sizes in the text and would want some more flexibility in making the video truly yours. This can be achieved by checking whether or not the video text can be customized. Examine it way before you actually buy the software so that you know what to expect.
Thus, the above-mentioned aspects should be considered when you wish to invest in an online whiteboard. The ensure you buy something great is to look into its functionality and features. It is a good idea to invest in something that is worth the money you pay.
