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July 18, 2019

How to Make Your Video Stand Out Online

Whether you are trying to market a new product or to get more views on your latest vlog, there are many ways to create a unique video that viewers will notice online.

The internet is literally a “wide web” filled with an endless amount of content. So how can you make yours stand out from the noise?

1.    Learn How to Use Your Camera

The idea that high-quality equipment and a large budget are necessary to make a great video simply is not true. The key to making your video look great is knowing your way around your camera equipment.

You should know these basic skills:

·     How to separate background and foreground

·     How to adjust the level of exposure

·     What different focal lengths are available and how to use them

·     How to frame a shot properly

2.    Find a Good Editing Software

The post-production is often the key to making a video that internet users will find appealing. This is a process you do not want to rush.

During post-production, you should focus on:

·     Audio quality

·     Structure

·     Color

Make sure your video is well-structured, has no unwanted background noise, and has been color corrected and graded. These elements will tie your video together to make it that much better.

3.    Tag Your Content

Once you have made your video and uploaded it, you want people to watch it!

You can increase the traffic on your video by using hashtags. Hashtags will improve the likelihood of your video showing up in searches.

Make sure your hashtags are relevant to your video. For example, if you are uploading a video about making cookies, you could use the hashtags: #cookies, #baking, #chocolatechips.

4.    Use Animations

One of the current trends in internet videos is animation.

Many professional companies have started using animation to make their videos unique and interesting. Try adding some fun animations that are relevant to your video! You can make these yourself or find pre-made animations in your editing software.

5.    Consider Hiring a Company to Help You

If you have great video ideas but aren’t exactly sure how to make them a reality, there are companies that can help you! Depending on the company, they may be able to help with everything from planning to fully marketing your video.

Most video production companies just need your video idea to give you a free quote. These services can help you create your video and boost interaction online!

6.    Create a Unique Title

Your title should be as creative and eye-catching as a headline on the front-page news! A well-crafted title can drive traffic for your video. Make sure you use appropriate keywords, similar to your hashtags, in your title. This will help your video show up in search engines, leading to even more traffic!

7.    Encourage Viewers to Interact

Mention other social media pages in your video relevant to your content or brand. You can often include clickable links in your content by using editing features. If that’s not possible, make sure to include them as text in your video. It is also important to encourage your viewers to “like, comment, and subscribe!”

The more viewer interaction that occurs, the more popular your video will be.

8.    Upload Your Videos to Multiple Platforms

While YouTube may be the most popular video platform, it can be helpful to upload your video to multiple streaming sites. This can include Twitter (News - Alert), Facebook, Instagram, and more! You may want to create different edits of your video to post onto different platforms.

Follow these tips and most importantly, be patient! The more content you make, the more you will build your viewer list and improve the quality of your content. Hopefully, your video will stand out online in no time! 

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