TMCnet Feature
July 15, 2019

3 Steps to Capitalize on Ringless Voicemail

Ringless voicemail, also known as a voicemail drop, places a pre-recorded voicemail in an inbox without causing the telephone to ring first. Ringless voicemail drops allow servers to directly insert messages into voicemail inboxes without making a traditional phone call, creating a non-intrusive method of sending messages.

Over recent years, more and more businesses have invested in ringless voicemail due to its efficiency and ease of communication. If you’re interested in gaining an edge over competitors while saving time and money, read on to learn how to capitalize on ringless voicemail.

Plan your campaign

Businesses interested in a ringless voicemail marketing campaign should start by forming a small list of customer groups. If you’re not sure where to start, data companies (such as Oracle (News - Alert)) make demographic information available for businesses to purchase. You should also study how ringless voicemail works, to avoid becoming overwhelmed by a mass amount of return calls.

In order to create an effective marketing strategy, research other business’ loyalty campaigns. Many loyalty campaigns utilize the “drip” method, which consists of calling a customer once per week over a span of six months. This method helps businesses avoid high volumes of return calls at the same time.

Calling loyal customers lessens the probability that a business’ message will anger a customer who has no interest in purchasing. To drive more business, consider offering past customers discounts on their next visit.

If you’re not sure how to plan a ringless voicemail campaign, consider enlisting the services of professionals. Companies such as Stratics Networks provide voice applications to businesses both big and small, which allows businesses to gain a premium international reach at a low cost.

Keep it natural

When people receive ringless voicemails, the experience seems organic because it seems like they just missed a call. Although ringless voicemails are typically scripted, they should sound natural and personable.

Since customers are more inclined to listen in full to a message that sounds genuine, ensure that your messages don’t sound scripted or robotic. Before making any calls, record a voicemail that sounds confident and natural while getting your intended point across.

In order to determine what kinds of messages your customers respond to, make sure to measure your results. For instance, if you have 100 customers to call, create two groups of 50 and send out two voicemails to find out which works best.

Establish a process

After you’ve finished planning your ringless voicemail campaign, it’s time to set your new marketing technique into motion. However, it’s important that you remember to inform your entire staff, including those who are likely to pick up return calls from customers. If you fail to inform your staff, the success of your campaign could be at stake.

Before setting your plan into motion, make sure your staff is prepared to transfer calls to the right person. For example, if a previous customer is returning a call based on a voicemail for a service discount, your staff should be prepared to transfer them to the appropriate department.

Ringless voicemail is a strategic, cost-effective method of acquiring new customers while driving business from past customers. Compared to paying postage, ringless voicemail campaigns are significantly less expensive, and often cost as little as 20 cents to make a call.

If you’re looking to gain an edge over competitors but aren’t sure where to start, enlisting the services of professionals can help you create a successful ringless voicemail campaign.

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