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May 20, 2019

How to Reach Out to Big Tech Companies

Whether you’re a small business or an individual who wants to reach out to big companies like Google or Microsoft (News - Alert), for instance, worry not. How do you get the biggie clients?

We have set up a step by step guide in order to help you achieve success in your business by connecting with bigger companies.

Cultivate Your Skills

The most important thing to accomplish before you even think of approaching a bigger business is that you need to have skills that no one else in the market can match. Place yourselves into their shoes and analyze your company’s performance from their end. You need to have an answer to the question – why should they prefer you?

The key is to be the best at whatever you do. Your services need to be prompt and up to the mark. If they aren’t, you’ll be replaceable as there is a high level of competition amongst your competitors. The path towards growth and gaining a reputation in your particular industry is by exploring different opportunities and working on open-ended projects.

You need to simply use the trial and error method in order to create innovative products and services that only you specialize in. Bigger companies often look to partner with businesses that have their own innovative approach. If you lack innovation, they might not even consider you, let alone agree to meet!

Barter System

Before you approach them, you need to find out what they want and what you expect from them in return. As simple as this may sound, this is the stage where most deals are lost because both parties are not clear about their needs from each other.

Do you actually want to have a partner? Are you ready to share revenues? Will you be able to handle sponsorships? What does your partner expect from you in return? These are some questions you must have clarification on. State the specifics. Analyze the pros and cons of partnership and have a calculative approach regarding the profits and losses. Create a backup plan for the losses you think may occur at any stage. You need an approach to be ready for whatever consequences the future might throw at you.


Even if you possess all the qualities, there are chances of your application getting neglected as these big companies often receive many on a daily basis. You must know who to talk to. This means that while you establish yourself as a business, you need to build a network with people who are directly or indirectly associated with the company you want to approach.

Keep in mind that the person you tend to trust should be in authority high enough to entertain your proposal.

A mere employee of the company will not be able to help you, and your proposal might get sidelined just like a thousand others in a row without being viewed. Convince the representatives of that company of your performance and that you are able to manage large scale projects.

Look into hosting trade shows to be able to reach out to bigger businesses. There are many trade show ideas to help you reach out and get noticed.

Now that you are all set for the meeting, be sure that your presentation is done in a proper way. Align people who have an in-depth understanding of your project. Be sure that you go into specifics.  Have a positive attitude and answer their questions with patience. You need to understand that they want the best from you just like you will get from their end. Master problem-solving techniques.

Follow Up

After having put in so much hard work to score the deal, do not neglect this next stage.  You need to be constantly in touch with the company to keep them updated about the status of the work. You need to show them the statistics like market approach, sales or even outcomes whether negative or positive.

A crystal clear approach is certainly required between two partners in order to have a cordial relationship. This will help in building trust and the company might want to invest in you for other services as well, continuing the partnership for the long term.


Once you have scored a deal, go ahead and communicate with other companies as well. Make them understand your potential in the market and your ability to innovate while providing the best outcomes. Networking is not just limited to knowing people; it is the ability to promote your brand so that you receive offers from the other end. It is the ability to get them to want to work with you!

These tips will ensure that you make the right moves.

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