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May 13, 2019

How to Start an Engaging Business Blog



It’s tough to have an engaging blog in an internet age full of content and consumers who crave something new on a regular basis. Business blogs can be just as fun if you know how to present your information and findings in refreshing ways. You can create a successful business blog with just these steps:



Establish yourself as an expert

You want people to eventually read your blog, so you will have to strategize and come up with ways to make sure you are seen as a business expert. This might mean interacting with local business-owners as a consultant. If you started or currently run your own company, you can use your experiences there as a starting point for your content and as a basis for your authority.

Whatever your expertise, make sure you have established it on your website and established yourself as the figure behind it. Then, think about your first blog post: consider making it about your idea to share your knowledge as you learned your business, and as the industry shifts.

Being a blogger that people want to listen to is a sure way to cultivate a following quickly. This means having hot takes about the business world in the past, present, and future.

Get a variety of perspectives and content

Having your own takes on business trends is crucial to your blog in the beginning, but after awhile, you want to branch out. This means contacting other influencers in business about interviewing them or co-writing articles. Mixing it up will show that your blog has varying content which includes other opinions and information.

You want more than other people’s takes on trends; you will want other types of content. For example, video is huge right now. Take the time to make a video to go along with some of your blog posts. You might need the help of a video expert and a producer, but it will be worth it when your videos get recurring views.

Another way to mix up the content is by creating infographics to tell stories about business. You can hire a graphic designer to make a comic about a recent news story about a certain company of interest. This is a fun and unique way to cover recent business news.

Create a content calendar

When making a blog, it can be difficult to stay on top of posts. Working on a content calendar early on is an organizational tactic that allows you to keep your blog updated and hold yourself accountable for those updates. Without an editorial calendar, you could fall behind on posts and lose sight of your goals. The Google (News - Alert) calendar function is a tool that you can use to set reminders for publishing.

With that being said, you also will need to have the content aggregated to post. In the instance that writing becomes too time consuming, you could look into something like the Ultius essay writing service. Online writing companies have ghost writers specializing in various topics that are there to serve your blog.

Use search engine optimization

Optimizing your on-page SEO is a must when looking to build a successful blog. Not only will it get you more page views, but it will give you another topic to share your business knowledge on.

Business owners, bloggers, and professionals will see how highly ranked your pages are when searching on Google. This is a strategy that gives you some industry street cred, as well as more traffic. You can’t have an advanced business blog without having SEO strategy in place, even if it takes some time to build momentum.

After that, the only thing that’s left is picking a catchy and fitting blog name. Remember to pick something that’s memorable, unique, and instantly tells the reader what your blog is about.



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