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May 06, 2019

Tech Developments In Social Media



Over the last decade, technology has been a vital part of our lives, changing the way we perform tasks and seek solutions for various issues. New technologies are continually evolving daily to complement the current tech and improve the usefulness of the existing technology. Social media has formed a strong base for the development of several innovations and technological breakthroughs, just like all the other industries.



The article looks at seven tech developments that are shaping social media’s future.

1. Biometric Facial Recognition

With facial recognition technology, it’s easy to identify and verify an individual by comparing a digital image with a stored record of their face. The facial recognition systems are excellent for security purposes, though several social media brands are gradually incorporating them into their systems.

Today, Facebook (News - Alert) is already using this technology to suggest to their users who they should tag in photos. You can expect to see this technology being incorporated into various social media features in the future.

2. Radio Frequency Identification (RFID) Tags

RFID tags are tiny microchips embedded on IDE passports and cards for verification purposes. This technology is already proving to be successful not only in creating identity cards but also in other sectors. Additionally, the tags are quite cheap to produce and micro-sized, making them highly practical for various consumer products.

As technology evolves, we hope to see several manufacturers adopting this technology to gather consumer data all over the globe. This information will help brands to improve their products and services to suit the needs of their customers.

These tags can also be used to scan the product and see who recently purchased the same item from your social media platforms. Nonetheless, the technology is limited by privacy guidelines though things might play out differently in the future.

3. Augmented Reality

AR is an innovative way to combine the real world with virtual technology. This technology allows users to incorporate real-world events with smartphone programs and apps. A popular example of this technology can be seen in the sensational game, Pokemon Go.

Away from gaming, Augmented Reality can be used in improving social media optimization to boost the overall user experience or serve as a marketing tool for online campaigns. The concept is already in use in various ways, and you can expect to see it grow immensely with new features being released soon.

4. Artificial Assistants

Modern smartphones come with artificial assistants, a feature that is proving to be useful for modern users. For Android (News - Alert), the artificial assistant is Cortana, while iOS devices come equipped with Siri. This technology is also improving our social media experience as we can fully control our devices using voice commands.

Besides allowing you to enjoy the hands-free operation of your device, you can chat with the AI robot using your smartphone. The technology is becoming more advanced with time, and you can expect to see its application on a whole new to improve the way businesses relate with their customers through social media. In the meantime, major industries can trust Violet PR to develop their communication programs and develop their business.

5. Virtual Reality

Similar to Augmented reality but with a slight difference, Virtual reality is already taking its place in the market. This technology enables the users to get an immersive feel of the virtual world, making them feel as if they are physically there. The concept has been widely used in gaming, but you can expect to turn into something big on social media and other industries on the internet.

6. Mind Reading

Mind reading is arguably the coolest feature that will make social media use to be much easier. This super advanced technology enables people to control their smartphones using their mind. The invention has seen some great progress through various studies, and we can expect some awesome improvements in a few years.

Imagine thinking of a task, and your smartphone does for you with issuing lengthy instructions by voice or through the controls. That means you can tweet about different topics or text your friend just by thinking about it.

This technology was born in an attempt to help people with motor control disabilities use smartphones like other people. Nonetheless, the idea has blossomed into a much bigger concept that’s being considered for daily use across multiple platforms.

7. Motion Sensors

This is one of the latest concepts destined to become an outstanding technology with impressive features like automating lights and heaters. The technology is also applicable in controlling autonomous vehicles and can also allow users to integrate their appliance use with social media and the internet.

Bottom Line

With these constantly innovating technologies, we’ll soon see a world where virtual reality and artificial intelligence takes over the way we communicate. It’s also exciting to imagine about all the possibilities that technologies like face recognition and mind reading will bring. All we can do is to be on the lookout for new features as the technology continues to be developed!



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