TMCnet Feature
March 18, 2019

The Best CRM Software in 2019

Starting or owning a business is never easy. You must put your all into the company especially when it comes to giving the best customer experience to your target market.

Today, there are many products on the market which can be used to improve your customer relations. However, the most popular tool which is used by corporations is CRM. If you have just heard about CRM, and questioning if it could be the tool to help you grow your business, you are reading the right article.

What is CRM?

CRM is short for Customer Relations Management. It refers to all the strategies, techniques, tools and technological approaches which are used by businesses to effectively relate with their customers. CRM ensures that your business and overall profits will grow to their full potential.

How does a CRM work?

CRM is a software that ensures that you can track all the various customer interactions in your business. The sales department works hard to obtain all the relevant information about the customers. However, it is difficult to obtain this information from multiple sources. But with a CRM you can access information that is available in different departments to form complete customer files. The CRM consolidates all the customer information such as previous contracts, email addresses, notes, and appointments into one file.  Also, it will help you to track and measure your company's performance. A CRM can either make or break  your business . Since your customer is your most important asset,  you need to know him.

What is the best CRM software that you can use for your business in 2019?

When you manage a business you are serious about growth so, having the right CRM software is important.

There are many CRMs and there will be one that is perfect for your company no matter what type of businesses you are in. Even with a small business ,  the correct CRM will help it grow. The software will assist in providing all the relevant analytics, and it will keep your customer data organized. However, if you are having a hard time choosing the right one for your small or midsize business (SMB), here are a few suggestions.

#1. Salesforce

When you hear about CRM the first name that pops up in the field is Salesforce. It is undeniably the most popular CRM software in the area, although it is expensive. 

Salesforce does not only cater to small business, but also large companies. One reason that Salesforce is considered the best is because,  it has been in the industry for 20 years. Some of the features it offers include:

  1. Campaign management.
  2. B2B market automation.
  3. Rule-based lead scoring.
  4. Account and contact management.

Salesforce also allows you to keep track of your customers through their mobile application. You have real-time insights due to the highly configurable dashboards.

If your SMB wants to compete on an enterprise level, then you need a sophisticated solution such as Salesforce. The software also extends beyond the CRM level into areas such as e-commerce, collaboration, and community engagement.

#2. Zoho (News - Alert) CRM.

Zoho needs no introduction in the small business landscape. Since it was launched in 2005, the software has always been focusing on SMB.

A lot of companies find the software convenient because it is easy to use. It also has a free version for up to three users, making it an excellent choice for SMB. Zoho has the following features:

  1. Real-time analytics and notification.
  2. A central dashboard that lets you assign targets for each of your sales force members.

#3. Hubspot.

Once you start a business, your ultimate goal is its growth. If you are operating on a small scale, you know that your way of doing business will have to change as it grows and expands. A CRM software could implement that transition for you, and Hubspot may be the right solution for you. The software offers you the following features:

  1. Manage scheduled appointments.
  2. Track your company's performance.
  3. Logs all the customer interactions such as email, social media, and calls. For instance, you can send a personalized email to your customers.

Hubspot offers a free version which you can pair with the software's Sales Hub and Marketing Hub. However, the free version has a lot of limitations.

#4. NetSuite (News - Alert).

NetSuite CRM is a cloud- based ERP software begun in 1998 that integrates various functions of business management. Here are just a few of NetSuite’s offerings:

  1. Solutions for every size business. It streamlines business processes to free up time and resources to accelerate growth.
  2. Financial management.
  3. Real time visibility into production management.
  4. e-commerce.

If you are looking for a reliable solution to boost productivity and coordination within the workplace, NetSuite. would be a strong consideration.

Customer Relations Management programs, as you can see, are not for just giant corporations but for the small and midsize businesses to  help them  grow and be successful.

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