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January 02, 2019

Developing a Social Media Marketing Strategy to Grow Your Online Sales

Social media is a useful component of any company’s marketing strategy. However, most brands are not utilizing this powerful tool to its full potential. Simply having a presence no longer counts these days. Having a meaningful interaction with current and prospective customers is the main aim of a solid social media presence.

As much as this sounds tough and complicated, you can accomplish it with the right approach. We are going to help you develop a winning social media approach that will enable you to climb to the top of your niche and stay there. The following elements can help you create a kickass social media marketing strategy:

Be Social

Most companies do not understand that social media is supposed to be fun as much as it is informative. They make the mistake of posting boring and overly formal posts every day. Since most people don’t necessarily get into Facebook or Twitter to consume ads, they lose interest instantly. You can shake things up and make it more fun and interactive in the following ways:

  • Use humor and show emotions in your posts: People respond better to posts that brighten their day rather than those that seem inanimate and robotic.
  • Interact with your audience: Ask people questions and answer the ones directed at your company.
  • Allow your audience to see the personality behind the logo and they will like you for it.
  • Share your opinion on other trending topics that don’t necessarily involve your company’s products and services.
  • Like and share your followers’ posts: You can even chip in with a witty comment if the mood is set for one.

Integrate Share Buttons to Your Website

Social media is all about sharing thoughts, emotions, news, and trends. If you want a product or an article on your website to go viral, you need to make it easier for your users to share it on social media. Integrate social share buttons to your website to enable people to share stuff and make it as conspicuous as possible.

You can play around with the colors of these buttons to see what visitors respond to better. For example, if you change the colors of the social media buttons from their traditional ones to colors that go well with the theme of your website and it increases activity, stick with it. If you find that reverting to the original colors is more productive, change course.

Use Hashtags to Your Advantage

Hashtags are key to how social media platforms organize conversations and trending topics. You can market your product under a catchy hashtag and use it to engage your followers (check our #AdmiralMarkets for example). You can also use hashtags relevant to your market niche to interact with prospective customers. Just ensure that it is natural.

However, be careful with how you use hashtags on different platforms. For example, the way they work on Twitter (News - Alert) is different to how they do on Facebook and Instagram.

Focus on the Relevant Platforms

There are numerous social media platforms these days. In addition to Facebook (News - Alert), Instagram, Twitter, and Snapchat, there are other less common ones. Your aim should not be to have a presence on all the platforms but rather those where you can target your customers more effectively. For Example, if your customers prefer Pinterest to Instagram, intensify your presence on Pinterest.

Focus your energy on a platform where:

  • You will develop more meaningful connections with your clients
  • Your Clients are more likely to be
  • You can communicate your message effectively

Paid (News - Alert) Advertising

You can pay for advertisements in two ways on social media:

  • Sponsored posts: These are ads administered by the social media company to pass a message to target your audience. These companies use the user data at their disposal to determine who these ads should target for maximum returns.
  • Social media influencers: There are personalities on these platforms with millions of followers. You can pay them to endorse your products and widen your scope.
  • Even as you go for influencers, choose those who are relevant to your niche. For example, if you sell sporting goods, go for athletes.


Social media marketing is so big, some companies focus more on it than their actual websites. It pays to be influential on these platforms. As you push your agenda, remember that people are on social media to socialize rather than consume ads. Add a personal dimension to your strategy and it will become more effective. A successful Social Media Strategy will boost your sales by widening your reach.

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