Building an online casino affiliate business requires the use of a content management system in order to facilitate the process of managing web content. Sites such as CNN have long made use of such systems, employing them in their day-to-day operations as a means of making content creation and publication much easier and more efficient.

Content management systems aren't just for online casino affiliate websites of course. Most any website that requires the ability to frequently update content and to incorporate a collaborative workflow will benefit considerably from a content management system. 

Before we go into what the best CMS is for building an online casino affiliate business, let's first take a look at what content management system are and how they work.

What is a content management system?

A content management system or CMS is a software application that is utilized for the purposes of managing web content. One of the key features that differentiate content management systems from other web development solutions is that it allows for the collaboration of several contributors. In a typical website wherein CMS is utilized, there may be several contributors tasked with creating, editing, and publishing content.

In most content management systems, all the content is usually stored in a database. These are then displayed in presentation layers via several different templates. This system makes it easy to create new web pages and to modify existing sites as needed.

Basic CMS features

Content management systems generally have many features that streamline the process of content management. What most systems have in common are:

• The ability to let different users create and manage content easily
• A common storage or repository for all content
• A defined management structure, in which contributors are assigned specific roles such as administrators, authors, and editors
• Publishing capability, which makes content ‘live’

The Benefits of a CMS

By its very nature, a CMS is a collaborative platform. This is in fact one of the primary benefits of content management systems over other types of web management solutions. With a CMS, many different people can work on the same project in various stages, generating, uploading, or revising content, editing, and so on. Some users may also be tasked with scheduling content publishing. Content management systems are usually browser-based, so anyone involved in the project can access the files and database easily.

One other key benefit of a content management system is that it is not as heavily reliant on programming languages as other systems. This makes it possible for anyone or any group to create and manage web content to an effective degree even without considerable technical know-how. In fact, content management systems such as WordPress have “what you see is what you get” (WYSIWYG) editors that enable users to incorporate text and images into a website design, even without knowledge of HTML or CSS (News - Alert).

Finally, utilizing a CMS makes it possible to publish web pages without having to rely on front-end engineers. This makes it easier to make necessary changes and to publish new content as the need arises.

Type of CMS

There are actually hundreds of different content management systems in use today. The most popular are:

• Proprietary
• Drupal
• Joomla
• Magento
• ModX
• Squarespace
• Wix
• Weebly
• Wordpress

These provide varying degrees of customization and collaboration capabilities, in addition to providing the basic functionality of enabling collaborations between different users.

Essential CMS features and capabilities

When choosing a CMS for an online casino affiliate business, there are a number of key features and capabilities to consider. You will first have to evaluate the information management procedures of your company, as well as your general business goals as they pertain to content publishing.

Secondly, you should determine what it is you are trying to accomplish, along with your specific requirements for a content management system. This will help you decide on a system that is best suited to your specific needs, rather than sway you toward a system based solely on its popularity.

Why you should consider WordPress for your online casino affiliate business

Any content management systems can be utilized for the purposes of establishing an online casino affiliate business. But there are many reasons why you should consider using WordPress in preference to all the others. Sites make use of propriety CMS solutions such as NoDepositHero.com. They get customized functionality but lose out on time to market as everything needs to be built from scratch. 

For starters, WordPress is already utilized by more than 80% of the online casino industry. This makes it easier for you to adopt existing templates and workflows, and streamline the process of integration with other sites. But don’t be fooled that WordPress lacks the punch to run a massive website, Sony Music is powered by this CMS as are these big brands.

WordPress is also remarkably easy to customize, which is essential for any company that is looking to establish a unique brand identity. Although there are literally hundreds of ready-made templates in existence, it is easy enough to adopt these according to your vision. Alternatively, you may even have templates custom-designed for your online casino affiliate business.

Easy optimization is another key benefit of WordPress. Whether you are looking to speed up the process of loading your web pages, optimizing your site for Google (News - Alert), or simply speeding up the collaborative workflow between contributors, you will find WordPress ideally suited to your needs.

One other benefit is the existence of a wealth of resources that make it easier for you to accomplish specific tasks and goals. There is an extensive community that revolves around WordPress, with literally millions of developers around the world. This has resulted in a huge array of plug-ins, which allows you to do most anything you could want or think to do with your website.

Want to curate your subscription base or manage your email campaign? Looking to launch a survey or implement geo location capabilities? No matter what it is you want to do–even if you haven’t thought of it yet–there is likely a plug-in out there for it. And if it isn't available now, you can bet that it will be available soon.

Conclusion

Content management systems come in many different varieties, each with its benefits and drawbacks. For the purposes of managing an online casino affiliate business, WordPress is definitely worth looking into for its wide user base, easy customization and optimization, and the broad support base of developers and designers.