The world is progressively turning into a tech center point and gradually the wants for the inventive items is expanding greatly. The entire market for the Smart Watches has picked up unmistakable quality. A large number of the main cell phone organizations are rolling out a tremendous improvement in their technique so that, they could connect with their intended interest groups pretty proficiently. Presently, there is a huge concentration towards the starting of the new smartwatches.
With companies like Amazon that began their entry from an online platform now expanding to offline stores in the United States, the online retail industry has come a long way. Similar is the story of Tic Watches which is tremendously growing in popularity when it comes to the Luxury watches sector.
Founded a decade ago by Daniel Richmond, Tic Watches has expand from a small eBay (News - Alert) enterprise to now has stores in several locations auction watch brands across a number of categories. Before setting up shop in 2007, Richmond was a Graphic Designer. In any case, in the wake of acknowledging he had no energy for this specialty, he set up Tic Trading as a little online retail shop. With a little beginning yearly turnover focus of £100,000, he began offering watches and finished the year with £83,000. From a start like that, Tic Watches grossed sales of £3m in the last year and is growing with every passing year as they diversify and position their products in such a unique manner. The company’s initial strategy was to stock up its inventory with the reputable brands and capture the market; it included brands like Armani, Casio (News - Alert), Diesel, G-Shock, Seiko, Swatch and Michael Kors. These brand names made it easy for the capture of the market but the ease with which the website and the delivery system is designed is the reason for its raging success.
Tic Watches as a retail brand now enjoys more than 20,000 followers all over the world and has established itself as an international retail brand.
The online store offers free delivery in the UK and has also expanded to international shipping of watches. The categorizing of watches on the website makes it even more users friendly and specific. From options to choose filtering of brands to choosing the strap type of the watch, it has now started its own line of watches – Tic Watches, focusing on smart and interactive watches. It’s the perfect pocket- friendly watch which has almost all-important features of a smartphone within. The huge inclination of the tech world towards the smartwatches will take this brand to another level.
Today, its management team proudly gives credit to the Facebook (News - Alert) fans and several celebrity figures that played a significant role in popularizing their store. The watch retailer has also been extensively covered and featured in fashion magazines such as Vogue, Men’s Health, and GQ.
However, the most successful recent move is the opening of the offline stores in various parts of UK. This is another benchmark that they have reached; the personalized experience is what a customer is looking for when he decides to buy a luxury watch. Since quite an amount and value is to be invested a direct customer experience becomes of great importance. With the offline stores bridging this gap of their online retail stores, the growth is anticipated to plunge exponentially. Offering a variety of choices to the customers under one roof, side -by- side launching its own line of watches is rather an amazing move.
According to Daniel Richmond, the managing director at online watch retailer Tic Watches, the most profound common reason for customers leaving is bad customer service. It was found that 82 percent of the customers that stopped taking the company’s services reported bad customer service. The customers have mentioned about experiences like indifferences on the part of sales people, bad attitude, incompetent and customer in-oriented staff, delay in solving their issues etc. for not going back to take the services again.
The average business won’t be getting in touch with these customers, due to the bad experience by customers, according to the Research Institute of America. Hence, you must take an active role in finding out why your customers leave. You can use tools such as surveys, Twitter (News - Alert), Facebook and email. As of July 2018, Tic Watches has 18.4K fans on Facebook and 2.6K followers on Twitter. Making it more customers interactive and giving them a common forum to resolve their issues and complaints is a strategy that Tic Watches considers important for growth and survival.
Contending in such an aggressive industry like retail keeping up a similar achievement and development turns out to be additionally testing over the long haul. With regards to dealing with the development in retail, Richmond accepts just extending branches can't ensure income development. The business realistically goes by its slogan “time is changing” which is the business mantra for any running business today. However, applying this in the market is the real challenge which Tic watches is ready to take.
