Yet another year and content is still king in the digital world. While Google’s (News - Alert) algorithms keep changing and the devices people use keep evolving, authentic and captivating content remains the best tool in a business’ marketing plan.

Here are five tools every business needs in 2018 and beyond:

1.Flipsnack

This startup is quickly gaining traction as the top online magazine maker. Flipsnack allows you to create stunning online magazines, complete with page flip animations and integrated Google Analytics, for all your business content. The templates they offer are best suited to brochures, reports, catalogs, and magazines. Online publications from TNT and the Telegraph are made using this platform, which makes this app the industry standard for web magazines.

2.Idio

Idio is probably the most cutting-edge marketing tool for businesses. It combines natural language processing and machine learning to generate content based on customer preferences. The predictive analytics engine is based on over 10 million daily online interactions from which the app can predict what kind of content is most likely to convert each visitor into a customer. In other words, the app uses artificial intelligence to make your content more effective. It’s a powerful tool that can help you get the most out of your regular uploads and social media interactions.

3.Tap Influence

No business can avoid influencer marketing these days. Many experts consider it the future of brand endorsements and grassroots marketing globally. The team at Tap Influence has noticed this growing trend and created a platform that helps your business get through to the most effective and appropriate influencers for you. Their database includes over 100,000 influencers from around the world and their integration of IBM (News - Alert) Watson helps you predict which influencers will serve your business best.

4.Pablo

Created by the team at Buffer (which is another useful content marketing app), Pablo helps you create social media-ready content quickly and beautifully. The images this app helps you create are share worthy and good-looking, but not designed to convey much information or let you customize the experience. Research seems to suggest that social media users interact with pictures more than plain text, and Pablo is simply trying to fill that gap with simple and easy-to-create content.

5.Canva

Canva is similar to Pablo but it goes a few steps further. The tools available on its online platform help you create more than just fun and engaging social media content. With canva you can create reports, infographics, flow diagrams, and even resumes. Canva is a full suite design platform for anyone who needs regular graphic design work but isn’t willing to hire a full-time professional or pay for expensive software.

Creating great content is still the best way to capture an audience and market your business online. These five tools are must-haves if you’re trying to gain traction for your business online.