TMCnet Feature Free eNews Subscription
May 01, 2018

mCart and Pyze partner to provide a comprehensive AI- based analytics and GDPR compliant CRM solution for retail partners and marketplace customers


Menlo Park, CA – May 1, 2018 – mCart by Mavatar, the leading technology company for SaaS (News - Alert) and PaaS blockchain based solutions that change the way people shop, sell and advertise, making the world around us shoppable and tracking products to online and offline stores, announces a new partnership with Pyze, the first business intelligence as-a-service solution, empowering all platform developers to maximize growth and personalize engagement.

“This partnership gives retailers, media, CPGs, malls, agencies, and all other customers of mCart a comprehensive analytics solution to track and optimize the shoppable content creation as well as shopping decision journey. Backed by Pyze's strong intelligent and automated analytic capabilities, mCart offers an unparalleled solution,” said Susan Akbarpour, Co-Founder and CEO of Mavatar. “The advertising and retail industries are facing crucial changes such as GDPR compliance and decreasing foot traffic to stores. Similarly, the e-tail industry has not met the expectation of exponential growth that was predicted just a couple decades ago. Through mCart’s partnership with Pyze, each of these industries now have the tools to begin tackling these challenges.”

Through a streamlined process that eliminates the need for a data scientist in-house, mCart’s customers will have the ability to analyze, reach out and empower influencers and consumers providing information, tools  and effective incentives that  improve sales, marketing, customer satisfaction and loyalty all in one platform.

“Our partnership with a trailblazer like mCart was a natural fit. While many other players aggregate data from parts of the shopping journey, Mavatar is gathering unique data about actual products and how they behave in the hand of shoppers throughout all steps of the shopping decision journey from discovery to transaction,” said Prabhjot Singh, President and CEO of Pyze. “Though our partnership, Pyze can translates data into actionable touchpoints and personalization to increase sales, reduce churn and engage users in real time.”

mCart is a decentralized marketplace/influencer marketing attribution platform that addresses the needs of shoppers, influencers, and marketers by leveraging blockchain. Using smart contracts, marketers, influencers, and shoppers will be able to transparently and verifiably collaborate while giving each participant the right financial incentives to participate in the ecosystem. mCart is headquartered in Menlo Park, California. Connect with us at, on Twitter (News - Alert) (News - Alert) @mcartprotocol, our blog or Facebook.

Founded in 2013, Pyze is the first business intelligence platform empowering all app publishers to maximize growth and personalize engagement. Now supporting over 1,000 apps, Pyze provides behavior-based real-time insights and automated touch points to build a meaningful relationship with each user – all without the time, effort and cost required by today’s big data analytics solutions. Pyze delivers intelligence-driven marketing and recommendations to cultivate loyalty, increase engagement and grow monetization. Pyze is headquartered in Redwood City, California. Connect with us at or on Twitter @PyzeInc, our blog or Facebook.

Edited by Maurice Nagle
» More TMCnet Feature Articles
Get stories like this delivered straight to your inbox. [Free eNews Subscription]


» More TMCnet Feature Articles