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April 23, 2018

Why eCommerce Businesses Should Utilize the Facebook Shop Function

Facebook (News - Alert) is the world’s biggest social networking platform, with a staggering 2.13billion active users, according to Zephoria. That means that more than a quarter of the entire human population regularly logs into Facebook – that is an extraordinary amount of people.

Due to this fact, it’s no surprise that businesses with eCommerce sites started to market their products there; as doing so could potentially tap into the world’s biggest internet customer base. Facebook added actual shops to the business page section a while ago now, where customers can buy products straight from your business’s Facebook page without needing to access your website at all.

You can buy just about anything via Facebook now: from a new sofa to cases for the iPhone X. You can do this via business pages, or through the Marketplace section where anyone can sell personal items second-hand, like the digital equivalent of classified ads in a newspaper.

Knowing what we know about Facebook’s user population and consumer internet shopping habits, we’ve put together this article to persuade you that alongside your eCommerce site, you need to open a Facebook shop as well. Here’s our 3 top reasons as to why you need to start selling via social media.

  1. Access the world’s biggest marketplace

Of course, the #1 biggest selling point here is the astronomical number of monthly users of Mark Zuckerberg’s (News - Alert) global enterprise. Great SEO work can get your eCommerce site to the top spot on Google; but it could actually be easier to target your desired audience (and capture new ones) through social media.

Put out paid ads for your Facebook shop; or do things the free way – disperse the link throughout Facebook Groups and promote via your status, friends’ pages, comment sections, shout-outs, influencer gifts, etc. Soon your shop will be visible to a good chunk of those 2.13billion users, and you’ll be making more sales than you can keep up with.

The best part about this huge platform is that you will be exposed to more diverse demographics than ever before. If your shop sells makeup, your primary customers will be young women, and they are the ones who will know about your site. Facebook ads will show up to a much more diverse range of ages and nationalities – you could soon be getting orders from far-flung corners of the world.

  1. More platforms, more visibility  

Put simply, the more places on the internet that people can find you, the better for your sales. You want as many people to know about your products and services as possible; therefore you need to market them on every platform possible.

The added benefit with Facebook shops is convenience for your customer: they discover your shop and can buy products then and there, rather than having to leave the site and go to your website. We humans work best on the basis of instant gratification in the digital age – take advantage of this and make completing a sale as simple as possible for customers.

  1. Likes and notifications

Stay present in your customer’s minds far more easily by mixing shopping with social. Once someone has liked your page, they’ll start receiving instant updates from you. They’ll get them in the form of notifications, while they scroll on their news feed, and a notice will even pop up when friends like the page too.

This ensures you stay ever-present in their minds. People are far more likely to click back onto your shop when they get a Facebook notification, than when they get an annoying email that will most likely get deleted before it’s even read. 

What’s more is that you can send out surveys this way to get instant customer feedback. People love Facebook surveys, and will be much more likely to fill them in there than an email survey. You’ll also have access to in-depth customer and sales analysis via your shop page, giving you better insight into what your customers like and dislike than ever before.

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