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April 23, 2018

The importance of SEM and SEO agencies

Combining SEO and SEM with an attractive web design is key to obtaining quality traffic. When we start a new project on the internet, be it a blog, an online store or a website for our company, we must be clear that one of the key factors for us to succeed is the traffic we will receive. It will not help that we have the page with the best web design of the internet universe, neither the fastest nor the most technologically advanced if nobody comes to see what we offer.

What good would it do to have the best restaurant in the world if you open it in the desert and there is not a road to take you there? The world of the internet is not so different from the offline world. You must know what traffic routes you have at your disposal to take customers to your website, take advantage of them and optimize them to the maximum.

The main ways to attract customers to your website are:

- Social networks

- Organic traffic from search engines (SEO)

- Traffic from search engines

Social networks

Having a community of followers in social networks is, today, paramount to get a continuous traffic to our website of people really interested in what we do.

Keep in mind that the followers of our brand are exactly because of that, because they are interested in us, they have chosen to follow us and be up to date with everything we can offer them.

They will visit your website every time you post a good content on Instagram, Facebook (News - Alert) or Twitter and you will have your chance then to convert them into customers.

Organic traffic from search engines (SEO)

The traffic generated to our website from Internet search engines, such as Google (News - Alert) or Bing, is possibly the most visited by us, but getting to it is not an easy task. Getting to position our website and the largest number of keywords in the top positions of search engine results will depend largely on the amount of quality content we have on our website as well as the links that other websites have published towards our project.

For example, if our intention was to position our website for a term such as "Web Design Miami", we should publish content related to this keyword on our website and get links on other sites that point to those pages. In this case, we should contact SEO Agency Miami. Generate all this type of content and links is a very tedious job, and that can be a long time if you have other tasks to address within your company, so it is convenient to use the services of an SEO agency.

The professionals that work in the SEO agencies work day by day writing content, controlling the links to our website and orienting us on what changes to make in our web design to obtain the best possible conversion.

Paid (News - Alert) search traffic (SEM)

With paid traffic we refer to the ads that appear in the search engines when we perform a specific search. As with organic traffic and how complicated it is to get to position and control all the content and links, with paid traffic it is even more important to have the help of an SEM agency that knows how to control the words professionally.

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