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January 25, 2016

Ready for a New Growth Opportunity? Check Out Kaleidoscope at ITEXPO

By Steve Anderson, Contributing Writer

Opportunities for growth are always a great thing, though not all of them pan out. Kaleidoscope, though, has a little something extra in mind: a growth opportunity that's a little more likely than most to turn out well. In fact, it's currently looking for a few good licensees at ITEXPO, running January 25 – 28 at the Broward County Convention Center in Fort Lauderdale.

Kaleidoscope offers a new opportunity for digital marketing. With the new licensing opportunity, users can bring a complete display, packed with useful content, to current sales and distribution channels. That improves the accompanying value of said displays, and improves the likelihood of purchases being made.

With Kaleidoscope, a waiting room or sales floor goes from a dull experience where customers spend a lot of time off-message to a dynamic, exciting new presentation, with customers clearly focused in the direction a business would most prefer. That can in turn make for better sales opportunities; instead of customers burying themselves in books or other media—or worse, looking up competitors' prices and finding a reason to leave—a Kaleidoscope display can have users keeping an eye on the business' preferred message, providing information and even inspiration to keep customers focused.

The display can be customized to taste, and the heavy lifting involved in the early portion—initial investment and development—has already been addressed. Further enhancements can be brought in, and that in turn can make compelling solutions for a wide array of industries.

Kaleidoscope, according to Debra Shine of its business development operations, is looking for firms interested in “building alliances as a growth strategy.” Since Kaleidoscope can offer so much in terms of building brand loyalty and improving sales, Shine notes, it makes for a  terrific opportunity for potential partners to offer the Kaleidoscope line to both current and new customers. Those interested can contact Kaleidoscope directly, or simply stop by Kaleidoscope's ITEXPO (News - Alert) booth, #122 in the CVx Pavilion.

It's a great opportunity; not only do potential partners get to augment offerings and reach more customers, but Kaleidoscope gets to put its product offerings on display and reach a potential audience much greater than its own sales operations could alone. Without the partnerships, Kaleidoscope might have had to go to arduous cold-calling operations that don't always pan out, meaning wasted time, effort and resources. With partners, Kaleidoscope gets a better foot in the door—someone with some pre-established relationships—to offer its product line. That added trust improves the likelihood of sales and new relationships to work.

Partnership as a growth strategy is generally a smart idea. It allows one company to take advantage of another firm's trusted relationship, and gives that firm the chance to use its trust to expand a relationship and profit accordingly. It relies on a great product, however, so not every company can follow this example. Kaleidoscope, meanwhile, seems to have no trouble there at all.

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